In the past, small to medium-sized businesses had a much harder time competing with the ‘big boys’ industries due to a lack of adequate infrastructure within their organizations. However, thanks to the most recent technological breakthroughs, this is no longer the case, as small businesses all around the world are given a more level playing field by outsourcing their non-core processes elsewhere. As such, these non-core processes can include anything ranging from marketing and design to IT support. Moreover, with the use of new cloud and project-management software, outsourcing these processes has never been simpler. Yet, how exactly do small businesses benefit from this lucrative arrangement? Keep on reading to find out.
Lower operating costs
Hiring new staff to take care of your in-house marketing and IT sectors is a huge investment for small business owners. According to the Training magazine, on average, companies spend around 1,000 US dollars per learner, and this does not account for the time and effort it takes to post job ads, review CVs, and interview potential employees. Also, the more workers you employ, the more money you have to spend on equipment, office space, workers compensation, and taxes. Hence, the most logical solution for small businesses is to go lean, in order to maximize efficiency and lower the cost of operating.
Outsourcing services helps small businesses do just that, as the cost of hiring another company to, for example, manage your company’s marketing efforts is much lower than doing it yourself. With larger corporations, it’s a totally different story, as they can handle their own in-house marketing sectors due to having a lot more resources at their disposal. This is why, by outsourcing, smaller companies can be at an equal footing with the big corporate giants, as it allows them to enlist the help of professional marketers at a much lower cost.
Access to the latest technology
Another reason why outsourcing is so beneficial for small businesses is the fact that outsourcing companies bring their own equipment and technology into the fold. A good example of this phenomenon can be seen in the legal industry, where Artificial Intelligence is seeing an increase in use. Especially so in the process of legal transcription, where sophisticated AI plays a crucial role in transferring raw video and audio data into a more accurate, readable format. Without this, legal firms would struggle to process vital materials in time for the next proceeding. By using this kind of human-aided AI services and technology, businesses save precious time and increase efficiency.
Increased focus on core business processes
The thing with some small businesses, and startups in general, is that they usually operate on a much tighter deadline and do so with a skeleton crew. By outsourcing all of their repetitive and time-consuming back office tasks, such as sales, marketing, and IT support, small businesses get to focus all of their attention on core-business functions, which greatly improves their overall efficiency and productivity. Thus, the key staff gets to work on improving critical business areas instead of wasting their time dilly-dallying with computer updates and composing new marketing strategies. Furthermore, apart from lowering the cost of re-training the existing employees to accept new roles, focusing on key business elements helps small businesses cultivate talent, which is crucial for staying ahead of the curve and gaining a real advantage over your competitors.
Acquire the assistance of business experts
Training your own staff members to perform non-core functions won’t yield immediate results. In fact, this approach will lead to many trials and errors before they finally get the hang of it. Moreover, some of these tasks take weeks, if not months, to learn, which is time better spent elsewhere.
Hence, it’s a good idea to employ the services of a company which is an expert in that field. This will not only bring in more results, but do so at a much faster pace. Plus, you get some real, concrete, advice from people who know exactly what they’re doing. Also, by outsourcing you’re actually opening the door of your business to global talent and not just settling for second-best in your immediate vicinity. At the end of the day, you get to pay for quality services which would otherwise be too costly on your own.
All in all, outsourcing services is a great way for small businesses to stay ahead of the competition by funneling priceless manpower and resources into development and growth instead of wasting it on irrelevant back office tasks.
Guest author, David Webb, is a Sydney-based business consultant,online marketing analyst and a writer. With six years of experience and a degree in business management, he continuously informs the public about the latest trends in the industry. He is a regular author at BizzmarkBlog. You can reach him on Twitter or Facebook.