Why You Need to Use Behavioral Segmentation
How do you current and potential customers find you? That is the conundrum for every company in today’s day and age. Unfortunately, it’s not enough to have a location, or...
5 Actionable Tips for Scaling Your Small Business
Do you know how to scale your business? Starting your business took a lot of hard work. Now that you're ready for expansion, you will likely face an entirely new...
Unique Marketing: 5 Ways to Increase Sale for Your Business
Gone are the days when you could drum up business just by putting an ad in the paper. Today's consumers expect a lot more flash and bang than the kind...
Best Ways Managers Can Motivate Their Team
It’s hard to keep everything right on schedule when the office morale is low and people are slacking at half of their work capacities. According to Gallup, only 29% of...
5 Ways to Run a Successful Food Truck Business
Running a successful food truck business is a lot of hard work. Yet, many make the mistake of treating it like a hobby. If you are serious about making your...
5 ways to combat skilled labor shortage
Let’s face it, today, more than ever, every business owner struggles with the issue of skilled labor shortage sooner or later. There are just not enough people interested or qualified...
5 Ways To Encourage Customer Loyalty
Many companies focus all their energy on gaining new customers, but often it can be loyal customers that give businesses a steady income. If you want to get more customers...
4 Procurement Strategies for Small Business
Procurement in relation to small business takes on a much different meaning than it’s big biz counterpart. Sure, they both involve similar practices, but in small business, it’s generally approached...
Making a Financial Plan to Take Care of Your Aging Parent
Elder care is an unpleasant and sensitive topic for sure, but ignoring it could create a plethora of problems down the road. Namely, it is never a good thing to...
3 Ways the Internet Can Make or Break Your Home-Based Business
The internet has absolutely transformed how companies do business and how consumers purchase products. This transformation has been dramatic and has affected all sectors of the economy. If you ignore...