It should come as no surprise that each website visitor costs money to be acquired. Therefore, if there is a high shopping cart abandonment rate in your eCommerce business, then it can easily cripple your business in the long term.
There are many times when customers add a product to the cart but never completes the purchase. This very behaviour is known as cart abandonment. It might not seem like a massive deal after all, but it has been reported that the current rate is close to almost 70 percent, which proves to be costly for eCommerce merchants. Therefore, it’s suggested that you highly consult a professional eCommerce website designer such as ecommerce in Ireland services and thereby get your job done.
Fantastic Ways To Use Shopping Cart Designs On Your Ecommerce Website
1. Try Placing The Shopping Cart On The Upper Right-Hand Corner Of The Webpage
It should be noted that back in the 90s when every eCommerce website was researching on where to put the shopping cart on the web page, it was Amazon that made the breakthrough by putting it on the top of the webpage. Even though the website of Amazon changed and evolved over the years, the shopping cart stayed in the same position.
Over the last 20 years of the eCommerce boom, online shoppers have very much been accustomed to seeing the shopping cart on the right-hand corner of the web page. Therefore, if you’re planning to design your website for the best performance and user experience, then working against the habit of the online shopping community is only going to hurt your business.
2. Use The Icon Of The Shopping Cart To Display The Number Of Items In The Cart
There will be moments when a customer will be interrupted during the purchase session and he or she might return later for the purchase. But, most of the time, especially for non-essential items, customers tend to forget regarding the purchase. This is why it’s very important to remind the customers about the shopping cart and pending products to be purchased.
Adding numbers to the shopping cart with the aid of web design in Dublin services will help the customer to remember about the last unsuccessful purchase and thereby create a sense of mystery, for which the customer will again try to figure out by clicking on it. Such a concept goes a long way to nudge any distracted customer and salvage sales.
3. Confirming When Products Are Added To The Shopping Cart
When a customer will direct a product to the shopping cart, it’s important to give a confirmation message. This will help them to know whether the action has turned fruitful.
Some online stores take customers directly to the cart page when something is added to the cart. This step should be avoided because it often interrupts their shopping experience, which can lead to the lesser order value.
Eada Hudes works as a writer for Dh Payroll. She can lend you expert tips on diverse topics ranging from relationships to fashion, making money, health and so on. Her write-ups are a window into her thoughts and knowledge.