The incalculable impact of the global pandemic is wreaking havoc across all industries and markets. Unfortunately, small businesses are struggling to keep their doors open amidst collapsing revenues. However, there are some ways to take control of the situation and begin to regain a foothold with these are five tools that can help your small business.
Regardless of your industry or the age of your company, these suggestions provide some insight into new opportunities. Budget concerns shouldn’t be an issue for you, either. There is something here for everyone, and that includes you.
1 – Social Media
Businesses across the globe are utilizing social media like never before, and you should be doing this, too. It’s very easy to use, and you don’t even have to spend any money. Make sure you have a strong presence on Facebook, Instagram, and LinkedIn. Snapchat, Twitter, Tiktok, and YouTube could be useful for you, too. A recent Instagram campaign landed two college students over $600,000 in revenue without spending a cent on paid ads or media campaigns.
Make sure that all of your social media posts and shares have a call to action in them. Gather as much data as possible. Be certain that your social media is integrated into your website. Use high-quality photos and videos. Caption both. Grab the attention of your current and potential customers. Study your social media metrics.
2 – Direct Mail
While a lot of your outreach is now digital, you must not forget that direct mail can still help your company. You can increase your chances of surviving the COVID-19 pandemic with it. Just make sure, though, that your efforts are focused. Be certain you use a reputable provider of direct mail services, too. Start with your most loyal customers and work your way out. Remind people about your relevancy and highlight your deals.
All of your content on direct mail needs to be error-proof. Pay attention to spelling and grammar. The printer of your product(s) won’t necessarily catch those glitches. Use images that are high-quality and be consistent with your overall brand identity. Make sure you don’t have too much content and avoid being wordy. Also, try to avoid using filler. Be sure to think about using bullet points and numbered lists and don’t forget to include a call to action.
3 – CRM Software
Customer Relationship Management (CRM) software can pay off big for your small business. You might think it’s fancy-schmancy and unnecessary, though. Think again. When you use CRM software, you unlock all kinds of new possibilities.
You can cut down on mistakes, and productivity can increase. Customer service could be improved, and you keep better track of outreach progress. Also, data can be studied on your end to see about any loose ends that might need to be tied up. It’s more evidence for you to determine what is and what is not working. It also helps you set up stronger user access levels. More than anything, you can see which immediate fixes will make sense and better plan for your future.
4 – IT Consultants
According to Manhattan Tech Support, a group that offers IT consulting in NYC, businesses that were not ready to take on the challenges of a digital age and remote work, have suffered a great loss when modifying operations on their own. This is because most companies have many moving parts when it comes to information technology (IT). There is your network, data storage, security, collaboration, financial, and many other kinds of software that are involved in critical operations. IT professionals can help you in times of need, even if you currently have IT experts on your team.
5 – Wellness Reminders
A COVID-19 world means wellness must be more of a priority for your small business. Be certain that your staff is well, both mentally and physically. Make sure that coronavirus-related stress is not getting to them.
Ask your supervisors to be active in assuring your team members are well. Regularly send out communications about wellness. Consider placing tips in your weekly briefings. Your insurance provider might have resources, too.
You Can Outlast Difficulties
With any of the tools above, you increase your chances for there being a light at the end of the tunnel. You can survive these unusual times. Your business can thrive for many more years.
Keep this list handy and make sure you’re serious about ensuring your success. Don’t let COVID-19 destroy your business. Act on this today.