Facebook is one of the most popular social media platforms on the planet as it has well over 2.5 billion active users. In addition to being a place for family and friends to keep up with one another, it is also great for businesses.
They can engage with their fans and followers, advertise on the platform and even create and post videos. While it would be lovely if creating the perfect Facebook video for your company was easy, that isn’t often the case. Thankfully, there are some things you can do to take your Facebook videos to the next level.
Whether you want to create a Facebook video ad, or a piece of engaging content for your page, this article is going to go over some tips on how to create the perfect Facebook video.
Have a Strong Start
People have shorter attention spans today than ever before. With so many content options at our disposal, it can be hard to pay attention to something for very long. This makes things tough for Facebook marketers and others creating videos on the platform. You need to capture the attention of the viewer immediately or risk losing it altogether.
Because of this, the start of your video needs to entice them to keep watching in some way. This can be through beautiful visuals, emotional text, a teaser of a big moment in the video or some other way to pique interest. Once you have drawn people in, you can begin to get into the valuable content and messaging of the video.
While videos on Facebook can be long, it is often a better idea to keep them relatively short and sweet. This is especially true for ads, as many people don’t want to sit and watch a video for a long period of time, so get the information out quickly and effectively.
Include a Call to Action
If you want to drive more engagement with your video, a good way to do that is with a call-to-action (CTA). A CTA is simply asking your viewer to complete the desired action. This could be asking them to check out your site, make a purchase, visit a blog, sign up for an email list or a variety of other things.
Simply asking people to do things can actually be quite effective, so every video should have a CTA. This could be a pop-up in the video, could be mentioned in the video, could appear at the end or even in the video description. These CTAs are among the most effective ways to turn someone from a simple viewer into a potential customer.
Make it Understandable Without Sound
There is no doubt that videos are best enjoyed with the sound on. However, most Facebook videos are actually watched with the sound off. In fact, according to stats, as much as 85% of views on Facebook videos are silent.
On your Facebook feed, videos will auto-play, but many people have the sound off on these auto-plays. As a result, many people don’t feel the need to click on videos at all and may not make the effort to turn the sound on.
Because of this, you need to make sure that people can get the idea of your video without the sound on. This can be done in a couple of different ways. The video can be mainly visual and not need audio to be understood, or you can use captions on the screen instead. Text overlays can be added in the editing process as well.
Whatever method you choose, be sure the messaging and meaning of your video can be understood without the sound.
Don’t Forget About the Copy
When it comes to creating a perfect Facebook video, the video itself is only half the battle. The copy that you include with the video can be just as important. This will be a description of the video that should entice people to watch it and tell them what they can expect to see or learn. If your video is an ad, this copy can help them convert and should include a CTA. Be sure to encourage your audience to share and/or comment, as well.
Also, in addition to the copy, having a descriptive and catchy title can also be a good idea. A title that is searchable and entices people to watch works best. Any sort of text that will help people to watch the video is generally a good thing to include. While a video (ad or otherwise) can still succeed without a great title or copy, including these will certainly ensure the video is as close to perfect as possible.
Being able to create a perfect Facebook video can be a great tool to help build your business. If you have a strong start, include CTAs, make sound optional and remember the copy, you should feel confident that your videos will turn out well.