As an average local dental practice, you need to attract new patients every month to grow. Most importantly, you need to keep them engaged and encourage them to come back.
However, traditional dental marketing tactics do not work anymore. Just because you are giving out promotional products and leaflets does not mean you will get noticed by the right audiences.
Today, most customers go online when seeking services. They read reviews, compare businesses, and ask questions on social networks.
Here are a few proven ways to market your dental practice.
Have a Website
While this may seem like the most generic piece of advice ever, remember that 36% of SMBs do not have a website. A website builds brand awareness and increases conversions. Above all, your website is a customer’s first touchpoint with your brand. Precisely because of that, your website should be perfectly designed and optimized.
For starters, make sure your design looks professional and trustworthy. Also, keep your site fast and responsive. No matter if a customer lands on a page via mobile or desktop devices, provide them with exceptional experiences.
Finally, to build trust with website visitors, write a detailed “About” page and post your staff members’ names, photos, and stories.
Optimize your Google My Business Page
Dental practices are local businesses by nature. Therefore, having a detailed local marketing strategy is vital to your business.
Your Google My Business listings are one of the most significant local ranking signals. As such, they make your dental practice more visible to your potential patients. If a searcher is based in Boca Raton, they will search for dental services in Boca Raton. Since GMB provides all relevant business data, it also builds trust with your target audience.
Make sure company name, address, phone number, hours of operation, and categories are up-to-date. Write a detailed business description. Alternatively, publish quality photos of your dental practice and add maps to help clients find you.
Send Appointment Reminders
Growing your dental practice is not just about attracting new customers. You also need to boost your existing customers’ satisfaction and inspire their loyalty. After all, 80% of your future profits will come from just 20% of your existing customers.
You can start by sending them appointment reminders. You could also boost brand awareness by reaching out and reminding them to schedule a new appointment. That is a powerful re-engagement practice.
For example, you can send reminders via email, SMS, direct mail, or push notifications.
Just like appointment reminders, email newsletters are all about engaging audiences and building stronger relationships with them. There are a few rules to follow when creating newsletters.
First, generic messaging does not cut it. Make your newsletters informative and valuable. They should contain snippets of relevant data your audience will want to see and read.
Second, if you offer a vast array of services, such as preventive dentistry, general dentistry, cosmetic dentistry, and facial aesthetics, then consider segmenting your audiences by their preferences and needs. By breaking your newsletter list down into narrower groups, it will be easier for you to create personalized content.
Use Blogging to Add Value
Content marketing is one of the most effective ways to build trust with your target audience. By running a blog on your website, you can write articles about the hottest industry topics and provide clients with professional tips and insights?
Why limit yourself to articles? You can also create infographics, whitepapers, case studies, video content, and eBooks.
When they notice the value of your content, customers will trust you more and schedule appointments faster.
Use Remarketing Campaigns
Remarketing is all about reaching out to digital users that already have a relationship with your dental practice. Your goal is to deepen those relationships and convert prospects into customers. For example, if a customer landed on your website and left it without converting, you could get them to book a checkup.
Facebook Ads provide advanced remarketing options, allowing you to target customers based on specific activities on your website. You can also use it to promote your new services or deals among existing customers.
Over to You
There are many different ways to market your dental practice, and these are just some of them. If you are not where to start, you can always analyze your competitors to find what they are doing.
Most importantly, keep collecting, analyzing, and implementing customer data into your marketing campaigns. Instead of promoting your brand, focus on delivering value to your target users.
Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.