Gen Z has already overtaken the Millennial generation in numbers and is poised to overtake them in spending power soon. This growing demographic represents the future of your industry, so learning how to appeal to Gen Z can mean the difference between success and failure. Here are four ways to adapt your website to appeal to Gen Z customers:
Redesign Your Site’s Look
With nearly a decade passing since millennials first entered adulthood, some may wonder how they will be defined as a generation, but the writing is already on the wall. Gen Z’ers are all about unique and experiential web design. Brands that use UX/UI to transform their standard website into a one-of-a-kind experience like no other with easy-to-navigate systems will automatically be more attractive to Gen Z. Focus on a clean, modern, and engaging look in your website overhaul.
Think About Localizing Content
Gen Z is a force to be reckoned with in the digital sphere and responds well to content that is tailor-made for them. By crafting localized content targeting Gen Z, you’ll be able to make your consumers feel like the center of attention while capturing their interest. With relevant keywords and culture-specific content, you’ll be able to deliver your message loud and clear.
Not sure what type of language best resonates with Gen Z? Simply search through popular Tik Toks and Tweets to find out the best Gen Z catchphrases.
Focus on Interactivity
The future belongs to businesses that can build a seamless connection between the digital and physical worlds. Not only do digital natives crave interaction, they demand it. Look into ways that you can use technology in innovative, creative ways. For example, turn a mundane FAQ page into a real-time Twitter chat.
Likewise, consider developing a branded 2 way messaging application that users can engage with whenever, however, and wherever they want. The more interactive you make your company, the more likely it is that you’ll retain customers from Gen Z.
Emphasize Visual Design
Gen Z has grown up with Facebook, Instagram, Snapchat, and other visual-heavy platforms. Now that they’re consumers, they want an online experience that mirrors these tools. Do this by using strong visuals on your website instead of relying solely on text.
Recent studies show that many are attracted by imagery alone and don’t read anything beyond headlines or captions. Capitalize on these statistics by making sure your website is mobile-friendly as 80% of Gen Z consumers interact with websites on their phones.
Since Gen Z is now a rising group of influential consumers, understanding them will help you adjust your approach to selling products. Use this guide to modify your website to appeal to Gen Z customers.
Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.
