A superb SEO, or search engine optimization, strategy can propel your business website’s ranking towards the top of search engine rankings, both on Google and other search engines. This is important because many, if not the vast majority, of internet users do not look beyond the first or second page of results before settling on one of the companies offering the products or services they need. Here are a few top tactics for getting your small business to the top of search engine results.
Given the importance of SEO, you want your business to rank as high up on the stack as possible—ideally, on top of the mountain. That’s where SEO optimization comes in. In fact, an entire industry of small business SEO services has emerged to help businesses like yours. Through various methods like targeted keywords, metadata, and strategic linking, SEO services can work with search engine algorithms to help you rank higher.
The first part to solving the SEO riddle is knowing how well your business is performing and, then, identifying ways to improve upon that performance.
Google Analytics and other free tools are widely available for download. Even better, they are designed for non-tech wizards to utilize, so with a little basic training you can analyze your company’s performance yourself. This can help save you money if you’re on a tight budget.
Mimicry is the highest form of flattery, as they say. Look at what your competitors are up to, particularly on their highest-performing pages. Here, you can learn tactics that you can use to boost your own company’s rankings.
The best-performing pages of your competitors can be identified using “organic research” tools that come with most SEO analytics tools. Look specifically for keywords, links, and images used in these examples and then, where appropriate, use similar options for your site. Just remember that copying your competitors could actually hurt your SEO.
One of the top factors for how high our website will rank is the number of links pointing to it. With a strong link-building strategy, you place your company’s links on other sites that point traffic toward your own. To grow your backlink profile, you can work with bloggers, journalists, influencers, and others.
In addition to getting links, remember that you need to maintain your links. If you have a broken link that doesn’t direct to a working page, you could hurt your rankings.
The more relevant images you have on your website, the higher you will rank in search engine results. Ideally, you will want these images to be unique to your site. However, given the time and energy it takes to produce high-quality original graphics, that might not always be a possibility. You can utilize stock images on your site to keep it looking clean and professional. Where you can, use alt text on your images to improve SEO.
By analyzing the competition and your own website’s performance with analytics tools, link building, and including professional graphics, you’ll be well on your way to landing on the first page of Google and other search engines.
Anita is a freelance writer from Denver, CO. She studied at Colorado State University, and now writes articles about about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing.