A business without a website or social media presence in 2022 is a business that often seems out of date and old-hat. Of course, for some, this is the intention. An old-school vintage barber or artisan antique store may wish to keep their web presence humble so that the street legend of their presence grows through only word of mouth, retaining that sense of integrity they may fight hard to achieve.
That said, both of these businesses would probably see an increase in bookings, sales, and competition should they only open a free social media or Google Business page or listing. There really are few downsides. That said, as easy as this sounds, simply opening up a page and filling out some cursory information is not necessarily going to be the end of that process.
Leveraging the best from your potential web presence is essential if we hope to benefit our brand as a result. Sure, you have a cool web presence, but almost every other firm does now, too. It takes a little more effort to compete and remain relevant by using a platform like this then, especially from now into the future. With that in mind, please consider:
Bios & Explainers
A bio or explainer placed on the website of your business can help you more readily show who your team are, and why people should care. A ‘meet the team’ page can help you show that your business is staffed by real people, hoping to do the best jobs they can, rather than serving as a faceless entity. For a local business, this can work wonders in helping you seem more real – and not just a pretty marketing package.
Explainers can be used to help you fully showcase what your business offers and how to interact with its services. A ‘how this works’ page directed to from anyone who finds a particular landing page is worthwhile. That can help anyone dispel the worry they might have about interacting with a business promising a unique buying experience.
Video content can also work wonders in more easily marketing your brand across several web channels. Web users are much more likely to watch a video advertisement of 20 seconds before a YouTube video than they are to read a full press release or blog post.
You don’t even have to be particularly over-slick regarding your efforts. Simply using a staff member capable of clear presenting your idea to the camera and why it offers value to your clients or customers can be a great means of speaking directly to your audience, lining your pages with rich media, instead of expecting text to do the entire job. After all, the online marketplace is different as of late, and as there are so many tidbits of new content to see, the attention spans of the average user have dwindled.
SEO leverage can make a tremendous difference in being seen more readily in your local environment. With a range of techniques used to heighten your backlink authority and retain a position in organic search results, the chance of being seen above the competition in a local area, through search engines like Google, is much more likely.
This is services such as Sofia – SEO are worth their weight in gold. They can help you keep abreast of all the most essential SEO updates, including what techniques to use in order to raise your ranking. They can help you design pages and content that are affable to the algorithm, as well as prevent you from making mistakes like keyword-stuffing. The more you achieve this, the better.
Reviews & Responses
It’s good to think of the reviews and responses that social media users can levy for or against individual businesses online. Of course, opening yourself up to public judgement will invariably mean that some people dislike what you do, or have a disappointing experience over the years of your operation – even if that impression was totally unjustified.
However, reviews can also be responded to with care and attention. It might be that when charting a public response, you can be as courteous as possible, showcasing the values of your firm for the better. A potential client reading these reviews may be surprised to read a professional, apologetic and reparative approach taken by you as the business being criticized, and may appreciate you for that. They’ll see that you’re responsive, interested, and always ready to correct an issue.
Of course, the positive reviews either side of a response like this can also bring their own sense of justification. For this reason, then, using your business web presence to its fullest extent can levy you attention and praise, even if this comes from a rare bad impression.
Event pages can be a great way to drum up natural interest in your social media or website presence. For instance, if you carefully outline each event, make a particularly page for it, and even invite people or encourage others to, then word of your special occasion will spread.
In some cases, this can be tremendously useful for generating a worthwhile result. For instance, let’s say you’re a local restaurant running an event for appreciating the best of local cheese. Taking pictures of this, drumming up interest for the event, and announcing those suppliers taking part can help keep your feed fresh, as well as give your audience something to look forward to. It’s not hard to see how such an attentive, careful approach can gather interest.
Interactive web elements can also help you increase engagement, rather than just hoping some of your audience will watch the posts and pages you make. For instance, you might decide to run polls on your social media about what products you should bring back, or who should present the next explainer video.
Small measures of engaging with your community like this give your audience a reason to come back and keep coming back for the better.
With this advice, you’re certain to use your business web presence to its fullest extent.