When you look at your business’s website, what do you see? Is your design and content up to date, interesting, and eye-catching? Is your website future-proof? Here are the essential web design tips to take your website from boring to new and exciting for 2022.
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Be As Simple As Possible
The main goal of your website is to communicate your core message to your target audience. This means your website needs to be simple and easy to navigate so your visitors will better process your content and easily find the information that they are looking for.
Focus On Readability
Will your target audience understand the content that you have written? Is your content well-organised and clear, or is it cluttered and confusing? Think about whether your audience will be able to easily understand what they are reading. To make sure they can, avoid using huge blocks of text. Make use of lists, heading, and bullet points to improve readability.
Use High-Quality Images
A lot of people are visual learners. A lot of the information that we take in is transmitted in our brains through visuals. It is very important for your website to have high-quality images to clearly get across your message instead of only using text. Imagery can help you to connect with your audience more effectively and give a deeper explanation of your written content. High-quality images also make you seem more credible and professional.
Include Keywords And Phrases In Your Headline
Avoid vague, overly headlines that could conduse your audience. Be as clear as you can, and use keywords or phrases to grab attention.
Remember A CTA
A CTA, or call-to-action is important for your website. You want to make it clear what next steps visitors to your site should take. Don’t overdo it. Avoid using CTAs on the top of the page, as not everyone who visits your site is ready to take the next step. It’s better to keep CTAs at the bottom.
Be Mindful Of Your 404s
Make sure that your audience doesn’t get 404 errors when they visit your website. 404s mean that your page can’t be found. These can be caused by a website that has been moved or deleted or incorrect URLs. They can also happen if your website goes down, so you need reliable hosting, like Nestify’s managed WordPress hosting.
The colors you use on your website should be in line with your brand colors. Make sure it’s not too overpowering and bold, so your visitors aren’t distracted.
Design Should Be Mobile-Friendly
Most people get online using their mobile phones. Your web design must be mobile-friendly in order for your audience to easily access it. Google also favors websites that are mobile-friendly.
Consider Easy Navigation
In most cases, people don’t spend more time on a website that seems too complicated to use and navigate. You want your site to be user-friendly in order to encourage visitors to stay on your site for longer and potentially increase your conversion rate.