3 Critical Things Your Startup Business Needs!

Startup businesses are a risky thing to own as it’s the phase in a business’s life where it’s most likely to fail! The key to avoiding failure is to be properly prepared because startup businesses face many perils that can finish them without a seconds notice, so we have to get ready for these things and avoids the pitfalls that await us, but what can we do to avoid these failures from happening? Well, if you read on, you’ll find out!

Hire Website Developers

Your website is your businesses face to the world, it’s where people come to your business in order to use your services so it has to be a good one! The problem with most startup businesses is that they don’t have a proper website; they have one that the owner has made themselves, and this just isn’t going to cut it if you’ve not got professional skills! If your website is poor, it’s going to put people off your company, so how do we get around this issue? Well, it’s simple; you get professional skills in! By hiring website developers, you can be safe in the knowledge that your website is going to be unique and easy to use, so you can captivate customers and get them to buy your services.

Target Only Your Demographic

Most big businesses will only advertise to their target demographic and no one else, why? Because if you’re advertising to people who aren’t your target demographic, you’re simply not going to get anywhere with them! You need to know what the best ways are to reach out to your audience, because that’s the way that good advertising is done. Take a seat and think about who you’re mainly going to be selling to, and then base your advertisements off that. If you put your adverts in the wrong place then you’re going to be paying for nothing, so think first before you start putting out wide adverts.

Getting A Business Loan

When people start off a business, they often underestimate the costs of running it and decide to fund it themselves, however this is a mistake that often puts businesses under entirely and is therefore something you want to avoid! Websites like businesslineof.credit offer loans specifically for businesses. They can help you with paying all of the costs that come with having a business as you’re going to make a loss for for the first few years until you start getting cash in, so loans like this help you ease the pain of this by giving you a nice sum of money to sit on!

Keep in mind all of these things if you want your startup to succeed. Hire a website developer to get a professional website that will look good and will be easy to use for customers, make sure you’re advertising in the right place and not wasting your money on reaching out to people who don’t care and make sure you get a business loan to keep your financial needs satisfied! On top of loans, another good way to get funding is through lines of credit which you can read up about here.

5 Incredibly Easy Steps To Start Your Own Website

In today’s world if you don’t have a website you basically don’t exist. Or at least no one will ever know about you. Not having a website is no longer an option for anyone who’s into any kind of business simply because everyone is on the web today. Luckily for you, setting up your website is no longer as difficult as it used to be, with many web hosting options available for you to choose depending on your needs. Here are the 5 easy steps to get you started with designing your own website.

Decide on Your Domain Name

Before you jump to choosing a color and layout, please first pick yourself a domain name. Domain name is extremely important as that’s how your website will be called. Getting a domain name will cost you an annual fee which you’ll be paying for the right to use the unique name, so no one else can take it from you. Choose a domain name that is going to be catchy but also reflect whatever your site is about. If you can read the domain name and get a good sense of what’s your website’s field of interest you’re all good.

Choose a Website Platform

Choosing a website platform depends solely on your capabilities. Are you confident about your coding or you know absolutely nothing about it? If you’re good at it, you can go on and design your website from scratch, but if you’re not – CMS might be a better option. CMS (Content Management System) is a platform for building websites, which you’ll also use to manage all elements of your website, such as content. Today, most people just use CMS and we recommend it as well. It’s easy and allows you to run a website with little to no previous knowledge about website management.

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Which CMS Should You Choose?

The best CMS platforms out there are free to use, with WordPress leading the pack as by far the most popular one. The other two are Drupal and Joomla. There are other CMS platforms out there, but we’ll be focusing on these three.

  • WordPress – When it comes to beginner friendliness, you should look no further than WordPress. It’s used by over 60 million websites today, it’s easy to install, it has by far the most plug-ins which makes it very customizable. The bad side to WordPress is that you can’t edit its visuals significantly, at least if you’re not a designer.
  • Drupal – Drupal is much more complicated than WordPress, but it makes up for it with its faster response times. However, if you’re absolutely new at this, Drupal has nothing to offer that WordPress can’t.
  • Joomla – This CMS platform is great for setting up online stores quickly. It combines the power of Drupal and the easiness of WordPress. It’s basically a middle-ground for those who aren’t satisfied with WordPress or Drupal.

Plan Your Website

Now that you’ve chosen your CMS platform, you need to start planning your website. To do that you need to make a number of choices that will determine how your site looks. First off, consider the type of website that you need. Is it an informational type of website, like a blog? Or is it an e-commerce shop? Different types of websites require a different approach to designing a website, so make sure you know what you’re after. Secondly, you need to decide how your users will navigate the website. Like any freelance web designer can tell you, navigation is extremely important to every website’s success. The third thing you need to know is the type of content you’re going to use to attract visitors.

Promote Your Website

Promoting a website usually includes either PPC (Pay Per Click) or SEO (Search Engine Optimization) campaigns, or you can combine both of these for the best results. However, SEO is cheaper and it’s probably the best way to become visible on the web. You’d rather be on the front page of the newspaper than all the way in the back, right? That’s what SEO lets you do – appear on the first page of the SERPs. Do your keyword research, write high-quality content, and do some link building. These are the SEO practices that will get you the best results.

Conclusion

Creating your own website today is easier than ever, which isn’t to say that it’s a piece of cake. It still requires a lot of time and effort to get it running, and even more to get it to the top of your SERPs. But if you invest yourself in it and follow these simple tips you’ll soon get the website running and in time you’ll learn how to manage it and how to attract visitors. The better your start is though, the easier it’s going to be to manage it.

Get To Know Your #SEO

Any small business, blogger or start-up, needs to be online. Improving your online presence is a sure fire way to get more customers and more awareness for your business or brand. So as well as being on social media channels, and having a website, what else can you do? One of the biggest things of late is increasing your search engine optimization or SEO. In basic terms, that is all about how well your site ranks on a search engine. There are many ways to market this, for example creating ads to gain traffic. But that is really SEM (search engine marketing), rather than SEO. So let’s get down to business and talk all things SEO. Understanding it is a must for your business.

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Content is King

There is no getting away from the fact that search engine, in particular, Google, loves new content. So first off, you need to be blogging on your website if you’re not already. Creating new content and sharing it online regularly is a great way to drive traffic to your site, especially if your content answers people’s questions or is relevant to current affairs, for instance.

Know Your Keywords

The content that you produce should also contain some certain keywords, as that is what will help people to search for what you have written about. Avoid stuffing keywords on every line, though. It does need to have a focus. So looking into the keywords that people have used in the past to find you, is a great way to know what people are looking for. A company like ignitedigital.com could be doing that kind of thing for you if you’re not sure where to start. These keywords are important, though, as it is important for branding and knowing your customer base.

Get Your Website Up To Scratch

If you have a slow loading or responding website, then that can be detrimental in a couple of ways. First of all, it can put off potential customers. But second of all, it can affect your SEO ranking. So get your website looked at by a professional if you feel like you need to speed things up. An article by kissmetrics.com shows that around forty percent of internet users will click off a site if a website isn’t loading quickly. That is a heck of a lot of potential customers to be losing!

Check Your Site URLs

The URL of a website can affect how well a site is ranked. If you are clicking on articles or certain product pages, then you need to check what your URLs for those pages are. It needs to be short, around three or five words long, as well as being clear and to the point. Avoid using words like it and and in a URL. Being specific will help when search engines ‘crawl’ your site, to know what kind of content you’re producing. When search engines understand that and know the kind of content that you produce, then you will rank higher.

Decrease Your Bounce Rate, Increase Loyal Customers

A poor bounce rate is a conundrum that a lot of businesses face. They are attracting a good amount of traffic to their website, but they don’t have many conversions to back it up. Of course, traffic means nothing if the people that are visiting your website are not interested in what you have to offer. So, where are you going wrong? Let’s take a look at some of the ways you can decrease your bounce rate in order to increase your loyal consumer base.

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Is your web design confused?

This is one of the main reasons for a high bounce rate. Does your branding reflect your business and the industry you operate in? If your web design is confused, it is going to dilute your brand identity, and it will immediately turn potential customers away. This often occurs when people work with web design and marketing businesses that have no experience in their area. If you run a law firm, for instance, a company like Foster Web Marketing would be ideal, as they cater to the legal sector and have an abundance of experience in this industry. It is so important to find designers that have experience in your niche, and check out their portfolio to see the work they have done so far.

Do you understand what your visitors are looking for?

As mentioned in the introduction, one of the biggest problems business owners face is that they have a tremendous amount of website traffic, but they can’t turn these users into customers. The main reason for this is because not all every user is your ideal consumer.  So, what happens is that someone gets directed to your page, and then they realise that you don’t offer what they are looking for, and then they leave. This is why your bounce rate is high.

To rectify this issue, you need to understand your website visitors. There are a number of ways you can do this, including:

  • Analyse onsite search trends – This is a good way to understand what your customers are expecting from your website. You can see what search terms they use, and whether your website is catering to what they want. If not, you can identify the gaps in your content and make the necessary changes.
  • Discover the highest converting pages on your website at present – You can learn what type of content attracts customers to your business by understanding the highest converting pages. You will probably find that there is a big difference between your highest converting content and your most popular content, and this signals that you need to make a change.
  • Find your most popular content – This leads on from the former point perfectly. You need to find your most popular posts and make sure they are optimised for boosting conversions.

Do you encourage new website users to opt-in to your email list?

If you don’t, now is the time to start. This is important because research indicates that to create a viable sales lead it takes six to eight touches. This is why collecting email addresses is a must. This enables you to keep in contact with your potential customer, ensuring the relationship is kept alive until they convert. Otherwise, how would you be able to encourage the six to eight touches until a sale takes place?

You need to have a careful and considered approach when encouraging people to sign up to your email list. You need to give them an incentive to do so. For example, you could offer valuable digital downloads, such as a whitepaper, cheat sheet, template, or eBook.

Do you re-engage abandoned visitors?

This is the final point to consider when it comes to your bounce rate. A lot of business owners simply give up on the users that have abandoned them after their first visit to their website. This is a big mistake, which can result in many opportunities lost. You shouldn’t give up on these users. Perhaps they simply were not ready to make a purchase from your website or sign up to your email list first time around?

You need to look for the most effective methods of re-engaging with these visitors. One of the ways you can do this is with social media. You can target people that have recently engaged with your website, creating posts that have been perfectly put together to appeal to them. You can also use on-site remarketing to appeal to abandoning visitors through targeted exit-intent popups.

All in all, reducing your bounce rate is of huge importance if you are to have a successful online presence. Use the tips that have been mentioned above to get started.

3 Ways the Internet Can Make Your Life Easier

Are you someone who uses the Internet in some capacity or another? If so, include yourself among many people nationwide doing the exact same thing.

That being the case, the amount of Internet usage of course varies from person to person.

Someone who meets a lot of people on a regular basis can use the worldwide web to get more information on them.

In conducting a background check, you learn more about each person you meet. So, are you ready to have the Internet play a role in making your life easier?

Put the Worldwide Web to Work

Remember these three ways to put the worldwide web to work for you:

  1. Searches before meeting people

As mentioned, doing online searches can benefit you in ways you might never have known before.

For instance, are you getting back into the dating world? If so, you want to make sure that the person you agree to go out on a date with is who they claim to be.

A fair number of people behind computers are not always honest with those on the other end of online dating. As a result, the latter can be victims in more ways than one.

When you do a background search of the person you are contemplating going out with, you are more informed. By knowing their name, you can plug that into the computer and start searching away.

Another example would be if you are considering rooming with someone.

As many Americans look to save money these days, the idea of having a roommate or two has picked up.

Once you have a potential roommate’s name, do a quick online search of them to make sure they check out. In doing so, you will feel better about your decision to go with them or move on to someone else.

  1. Securing your family

When you have a family to protect, you will do anything it takes to keep them safe and sound.

With that in mind, you can use the Internet in more ways than a background search to protect them. As valuable as that search is, it can’t help your child when he or she is sick or injured (see more below).

That said medical emergencies with kids do not always come at the best times of the day. As a result, you can’t always get in touch with your family doctor.

There are online medical sites offering basic tips to care for a child with various symptoms. As such, you can make them more comfortable until they can get in to see your doctor.

Such online information can also prove quite valuable in a medical emergency. Sites provide info on dealing with everything from the flu to if your child ingests poison.

By using the Internet at a moment’s notice, you could improve your child’s condition, even save their life.

  1. Knowing your rights following a vehicle accident

Unfortunately, many American families will be in vehicle accidents this year. With that being the case, it is important to know where to turn for both medical and legal help.

When it comes to the former, those injured in your family may need long-term physical rehab to recover. Countless medical facilities offering services in the rehab business are online with informative websites waiting to assist.

Once you have done some searches of those in your area, you can whittle them down. From there, decide which one best suits the needs of the person or persons requiring them.

With your legal rights, what happens if a family member is in a serious accident where the driver leaves?

With a hit-and-run accident, you could end up footing the bill. That is unless you get their license plate and/or have an eyewitness.

In a license plate lookup following a vehicle accident, you can pin down a responsible party.

When it comes to the Internet, these examples are but a smidgen of how the web can make your life easier.

About the Author: Dave Thomas covers business and technology topics on the web.

Let Your Website Do The Talking

When you’re operating a business, whether from an office or your own home, you need to have an online presence. It is through this that you will be able to gain custom. This isn’t necessarily just through your own website; there are so many more platforms to be used in conjunction with this, especially social media sites like LinkedIn, Twitter and Facebook. It’s through the combination of all of these that you have got the recipe for online success – it’s just about finding out the dashes and sprinkles of your own branding and personality to add to it and following it down to a tee rather than deviating off down other paths.

Make It Stand Out

There are a myriad of different ways to get your website to stand out, but the most obvious (and the one that needs the most attention) is the design of it all. If you are not too au fait with getting websites built yourself, it’s time to outsource to somebody who does. There are plenty of freelancers available online for you to get in touch with. Look for somebody who has been highly recommended by people who have used them before; there are usually websites with reviews on them that have come from trusted sources. These people are living off the recommendations that they to get their next job, and so they want to impress you. Make sure that you communicate your ideas clear and effectively to get the best job done for you. Include what you want from your website, who your target demographic is and other bits and bobs that you want added in – maybe a few online games, for example, if your site is more child-orientated. Remember: the longer that you keep the customer on your website, the more invested in your business they will be.

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Keep Them Coming Back

After the design of your website, you need to ensure that you are keeping those who have originally visited coming back. This can be for a number of reasons; those who are bloggers and are living off the revenue of their website may be wanting people back on their site so that they can generate more money via sponsored links and posts. For those who aren’t generating any money, it’s still important to keep a good presence. Whether it’s through small updates to your website, blog posts informing your customers of what’s going on with your business (even just a quick update can be enough to satisfy their interest!) or links to your social media accounts, these are all things which will keep your site active and current. The last thing that somebody wants is to head over to a point of information and find out that it hasn’t been updated in months (or in some cases years – shocking, isn’t it?). You have to keep up to demand when you’re in business and recognise that the majority of this demand is now coming from the digital side rather than in person.

5 Online Marketing Services Worth Outsourcing

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 Much of online marketing can be done oneself, however there are some areas where it pays to outsource. Here are a few of those areas that are certain have a noticeable effect on your online presence, getting your more leads.

SEO

Good search engine rankings will make it easier for people to find your services. SEO (Search Engine Optimisation) companies aim to improve your rankings through a variety of methods. Whilst there are ways to improve your own search engine rankings, you have a lot bigger chance of making it to page 1 with a specialist company behind you. SEO is generally not cheap, although you may be able to tailor your campaign to suit your budget.

Pay-Per-Click advertising

One of the trialled and tested forms of advertising is PPC (pay-per-click) ads. This allows you to place ads anywhere you desire. Every time someone clicks on one of these ads, you pay the current CPC (cost per click) from your budget until your entire budget has been spent. This way, you’re only paying for the ads that actually generate a response. There are many PPC companies out there that can design you an ad that will get people clicking.

Social media advertising

You can do a lot of marketing on social media for free, but there’s no denying the positive effect that a paid social media campaign can have. Sites such as Facebook have their own in-built system for promoting posts and pages, which you can tailor to your own budget. You can also invest in a Facebook advertising agency to further get your name out there. Similar advertising methods apply for other social media sites such as Twitter, Instagram and Linked In.

Web development

In the beginning, you can get away with using a WordPress site. But once your business has started to really grow and you’re getting regular visitors, it can be worth paying a web developer to make your website that bit more unique and professional. This may allow you to fully customise your website to your image. There are also other approach you can take that are more affordable such as paying a website reviewer to tell you what faults your site has and then acting on these faults yourself. For those that aren’t even comfortable using WordPress, there are companies that can also use this for you.

Data analysis 

This is still very much a new field and involves analysing huge amounts of online data to find out who your target audience are, where they’re visiting your website from and how which posts they click on. Installing a Google Analytics plug-in onto your site can enable you to do most of this for free. However, some digital marketing companies may be able to provide more advanced methods that may be useful researching into the popularity and audience of other trends and brands, allowing you to alter your own methods and get ahead of the game.