Prepare For The Hurricane That Is Success

The dream for any business is to explode like a fireworks finale above some capital city on Old Year’s Night and, if you work hard enough, you’ll find the chances of this happening are in your favor. The dream is an exponential rise, the kind that will be written in the folklore of Forbes Magazine.

However, the dream is very different to the reality because, if you don’t prepare your business for this level of success, you’ll see it fall by the wayside thanks to good old instability. Yup, seizing the opportunity to grow requires having everything in place to rock n’ roll with the momentum you’ve earned.

That’s why we’ve pulled together a lost of ways you can effectively grow your business and ride out any and all the brisk changes that crop up on the way up:

  1. No Weak Links

The thing that makes growth possible is a sudden charge of customers running toward your gates. However, if things aren’t absolutely watertight at your end, you’ll find they turn around just as quickly as they came, taking everyone with them. That’s why you need to have everything in check. You need to make sure you are presentable from every direction, have a great online presence and that all your operations are able to run smoothly no matter how many people cue up. Think of this growth as a hurricane; the only thing that will help you survive is a strong foundation.

  1. Have The Resources

This is the balancing act that you need to master in order to make growth possible. You need to have all the resources ready without having any unnecessary overheads. Our advice: utilize technology and make the most of outsourcing. Call ATB Technologies and ask them about their cloud storage solutions so that your IT can withstand the growth, build a pool of trusted freelancers you can call on during peak times so that you don’t put your business or brand at risk of onboarding problems and have automation processes in place so that human error isn’t a burden when the pressure builds.

  1. Hire The Best Talent

Growth is not possible without having the right team around you, which is why you need to make this a priority. These people are a crucial part of your success and will either help big time or hinder you massively. Don’t just pick the person with the best qualifications though. Think about their soft skills, how they will fit in with your culture, the context they have applied their experience in so far, heir ambitions and everything else that makes up their professional personality. Yes, their experience is key, but you want them to be able to roll with the punches and fight for the same goals as you. Dedication and commitment – those are the two defining traits you are after.

  1. Perfect Your Procedures

We’ll keep this one short: you need to have the proper procedures, processes and strategies in place if you are going to seize the opportunity to grow. That means having the right systems, tech, software, workflows and everything else of that ilk. It won’t be possible to succeed without them.

How to Get the Most out of Attending a Business Webinar

Webinars have become very popular with organizations and audiences of all kinds on virtually any subject you can imagine. Business webinars can be simply marketing channels for the people behind them, but many are informational and provide you a convenient learning tool for growing your own company. If you’ve never attended one, the information provided can become overwhelming. Here are some tips to help you get the most from your next webinar.

Learn the Meeting Guidelines

After you’ve signed up for the webinar, you should receive a confirmation email wish all the details, particularly the time the event will take place and the URL link that you need to visit. Be sure to clear your calendar for the time and date required, test the URL to be certain it works, and check that you have any software that’s recommended. It wouldn’t hurt to do a little research of your own if it’s a subject that’s new to you.

Log in Early

It could be a good idea to visit the webinar about 10 minutes before it starts. That way you can make any adjustments you need to ensure you’re getting good audio and video. Also, some webinar hosts will hold a little Q&A session with audiences prior to the official start. This will give you a chance to introduce yourself and ask any questions you need to. Be sure to mute your phone and minimize distractions.

Take Notes

Taking notes is a good way to get more from any learning experience. Keep a notebook handy or a program like WordPad open in a separate window to quickly type things out, including any questions you might have, or resources suggested by the host. If you think something is important, it’s worth jotting down.

Be Part of the Experience

Although you might be busy keeping up and taking notes, don’t be afraid to ask questions, or answer them. Let the host know your thoughts on what you’re hearing. A webinar can be a place to not just learn something new, but spark further conversation and make some new online friends for example, if you’re an attorney looking to expand your practice, consider attending a free legal marketing webinar where making new contacts helps increase your name recognition and gain referrals

Behave!

If someone says something you consider rude or foolish, try to be tolerant of the opinions of others. Keep your own questions as brief and to the point as possible so you aren’t wasting everyone’s time. Thank the host for their hard work, and you may be remembered if you show up for other business webinars they hold.

With more organizations using webinars, you’re liable to find more events than you have time for. By following these tips, you stand to gain the most from each webinar you attend.

Dixie Somers is a freelance writer and blogger for business, home, and family niches. Dixie lives in Phoenix, Arizona, and is the proud mother of three beautiful girls and wife to a wonderful husband.

Don’t Fall Into These Traps With Your Online Business!

There’s no denying that the world we live in today is almost entirely dominated by the internet. Whether you’re shopping, socialising, gaming, watching TV, or doing just about anything else, the internet is almost certainly going to be involved. Because of that, it shouldn’t come as a shock to anyone that the business world has had to change and evolve. Online businesses are springing up every single day, and more and more people are able to create startups from virtually nothing thanks to the internet. And yet, despite this, there are a lot of businesses that end up falling at the very first hurdle because they end up falling into some incredibly common traps that come with running an online business. To help you avoid that fate, here are some of the most common pitfalls for new online startups.

trap1

Terrible web design

There’s an assumption that far too many people seem to have that as long as you have a website, you don’t really have to think about it that much. This is one of the most common reasons that online startups end up falling apart. If your web design is lacking, then customers aren’t going to be interested in your business. If it looks amateurish, then they’re going to assume that the rest of your business is the same and look elsewhere. That might sound shallow, but it’s a fundamental part of how many customers engage with businesses.

A misunderstanding of social media

Speaking of customer engagement, if you’re not using social media properly, then you’re missing out on an incredibly important aspect of your marketing. Far too many businesses end up using their social media pages for little more than copied and pasted advertising. If you do that, customers simply aren’t going to care and will unfollow your pages in an instant. You need to use social media to engage with customers on a personal level. This means creating entertaining and interesting content that they will want to share and enjoy.

Poor SEO

The other fundamental part of online marketing that is ignored all too often is that of SEO or Search Engine Optimisation. One of the big changes in the internet age is that customers can now come to you rather than you advertising to them. But to do this, you need to make yourself visible to those customers. That’s where SEO comes in. SEO is the way in which you ensure that your business is the first result when a customer searches for specific keywords on search engines like Google. If your SEO isn’t up to scratch, your business is going to end up getting buried.

One of the most important things to remember is that these things don’t just impact businesses that are exclusively online. Every business needs an online presence, and if you don’t consider these things, then you’re just going to end up wasting it. Even if your business has always been based in brick and mortar, you need the internet to succeed in the modern era, just make sure that you’re using it properly.

The three most common SEO mistakes marketers tend to make

In the world of SEO, almost everyone claims to be an expert on the matter. However, that is not the case for even half the people who make that claim. SEO is much more complicated and multi-faceted that most people realise at first, plus there is also the fact that things tend to change in the realm of SEO every couple of months. Google Algorithms are the main reason for these changes.

Due to this problem, even if mistakes are made, you will not get to know about it right away. If one is not careful, there can be many instances where the marketer will not realise the SEO mistakes he/she is making until it is too late to do anything. For most newcomers, this is how things initially go at first. It can be quite frustrating at times, but then again, no newcomer enters the market rightfully claiming to be an SEO expert. Most people make mistakes and learn from them. It is as simple as that.

However, even though it can be quite hard to tell at first, there are certain mistakes and SEO pitfalls that one should be extremely careful not to fall into. That is a fact. Even if you hire an seo agency in manchester for instance or the best SEO service that you know, you need to keep these mistakes in mind at all times.

On that very note, let us take a good look at the three most common SEO mistakes:

  • Spammy links: This used to work in the past. Not anymore. Now the emphasis is firmly on quality rather than quantity. Now, Google will be able to tell in an instant the moment you try and game the system by generating spammy links. Not only is it not going to work, but your rankings will take a severe hit in the bargain.

  • Stuffing of keywords: Most of the time, it is the newcomers who end up making this particular mistake. Plus it is anything but easy to write content that is of good quality and at the same time, devoid of a high keyword density.

    Non-repetition of keywords needs to be practiced so that you can hone the art of controlling the number of keywords you use over time. When you maintain the balance of staying on topic without compromising on the required keywords, that is the aspect that will give you an edge over your peers in the market.

  • Duplicate or poor content: Not only does this kind of content rank badly, but there is also the fact that the overall relevance of the content takes a hit as well. Many services attempt this to take the easy way out of not going through the effort of creating quality content, but in most cases, this move ends up backfiring.

    Focus on making your content long, focused and in-depth with plenty of links and details. Not too long, but still. That way, you will be able to cover the entire scope of your particular topic with as many external links as possible in order to make it easier to comprehend as well.

Just remember that you need to do whatever it takes to enhance the overall performance of your site to the best of your ability. That is the bottom line. And most importantly, take all the time that you need. It is imperative that you don’t get carried away and try to finish things in a rushed and hurried manner. Doing this will be a lot more damaging to your SEO campaign than you think.

Never forget that ultimately, the smallest enhancements to your website will make all the difference in the long run. And most of all, the aspect of meaningful and quality content. The creation of the best content that you are capable of should be your number one priority at all times.

Author Bio : Steve works as a Managing Director at Gluhub, a Manchester-based branding and digital marketing agency that helps businesses improve their bottom line and profits.

 

How to Find the Best Prospects for a Link Building Campaign

Link building is a highly effective strategy for improving your business visibility, awareness and online credibility. What’s more, link building is one of the most important search engine optimization (SEO) activities. As a matter of fact, top quality backlinks are on top of the list of Google ranking factors, alongside content. But, in order for backlinks to show their full potential, they must be made on reputable and credible sources. However, finding the right prospects for backlinks is more difficult than ever.

The discovery process for high-quality links demands effort and dedication. The main reason is that you simply can’t make backlinks anywhere you have a chance to. That strategy will get you penalized. Instead, you must find excellent sources that favor good reputation in the online world, such as websites, blogs, forums etc. to make backlinks on. That way, your own reputation and credibility will improve and you’ll be able to attract more quality traffic back to your website. Here are a few ways to find the best prospects for a link building campaign.

Do an online search

The Internet is full of great opportunities; you just have to utilize your search engine and find the ones that suit you best. This is easier said than done, especially since the online world is quite saturated with various websites, blogs and content pieces. You can start things off by searching for lists. List posts are basically curated links on industry resources that point out important blogs, websites and influencers that you should check out.

Depending on the industry you’re looking to build links for, you can search for top bloggers, top blogs or experts in the industry to follow. That way you’ll find various prospects that can prove to be beneficial for your link building campaign. Again, the results and their potential may vary based on the industry you’re in. Nevertheless, you’ll gain a general idea on what sort of prospects to focus on.

Leverage tools to your advantage

Manual search can result in plenty of potential prospects for your link building campaign, especially if you’re using advanced search options, such as “intitle”, “Inurl-category”, “allintext-category” etc. However, this method may take away too much of your time when looking for prospects. If you want to speed things up a bit and get more adequate results, you can leverage link building tools to your advantage.

That way, you’ll be able to identify the right websites, blogs and influencers that match your criteria. Simply put, you’ll find the right prospect to build high-quality backlinks on. What’s more, you can also obtain contact information of prospect’s owners. That way, you can easily establish communication without having to search for contact information individually.

Competitive analysis

Another good way to find worthy prospects is to conduct competitive link analysis. That way, you’re looking into your competitor’s strategy. For instance, what are their prospects, how many backlinks they make and so on. It’s important to understand that you’re not trying to copy your competitors or their strategy.

Instead, you’re simply looking for opportunities they’ve missed out on, in order to improve your own link building efforts and gain competitive advantage. In addition, your competitor’s prospect may prove more useful to you or may lead you to even better prospect. Furthermore, checking in on your competition may also lead to great opportunities, such as spotting their broken links and replacing them with your own.

Use social media for link discovery

Social media platforms have evolved to become a powerful business tool. Social media networks are excellent means of communication and are also great resources for link prospecting. The main reason is that social media hosts a great number of people and businesses alike. That makes it easier to identify credible sources, by checking out social proof and public relations of a prospect.

Social media can help you determine important influencers and the authority they have over their followers. Moreover, you can determine your audience’s preferences and identify which websites or blogs the often visit. That will give you a good understanding on where to look for prospects, in order to build your links where your audiences are.

Finding the right prospects for link building is never easy. Your links have to be on reputable and credible sources and they need to be of top quality as well in order to produce the best outcome. The more quality your backlinks have, the better your ranking will be. Not just that, but your reputation, trustworthiness and visibility will also improve through the quality of your backlinks and the sources they’re built on.

Guest author, Raul Harman, is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he’s not enjoying football and great food, you can find him on Technivorz.com

Six Outdated #SocialMedia Tactics That Need to Be Put to Rest

Well, if you are one of those who think using the same social media tactic again and again will help you then this perception no more holds true today. The tactics that Mark Zuckerberg used sitting in a corner of the Harvard will not apply for you and your company today.

SEO is very much chancy and you need to cope with the current trend and be up to date. Especially while handling your social media pages, you need a new technique everyday so that your page is visible. In addition, along with this, why do you want to use the same tactics that are helping your business in any way?

Following are some of the techniques that you need to stop immediately:

  1. Posting Links Only

As a social media manager of your company, you must have created links to the content. You should be proud of it, as you have worked hard to create those links but think about a social media account full of links. The result will be a dull customer response. Just links will make your account a dull one.

Instead, manage your links with posts of general interest that raises interest of the customers. You can mix the links with some content that is not linked anywhere and hence customer will find it new and read along.

  1. The Pitch Messages

This is what happens generally, “You found a social media page interesting and you followed it. As soon as you hit follow, you get a buzz on inbox with lots of offers and discounts. What will be your reaction to this?”

These are pitch messages that are hated by customers. These messages make the customers loses interest in you and he feels that he is nothing but an element to make money.

Instead, make use of social media to build strong relationship with the customers. Do not involve in direct selling and create interest in your profile before you offer your services to them.

  1. Mass Following is no no

Many companies believe that mass following will help them create a good web presence and they will get more following as a return. Accounts like these may have many followers but hardly have they got engagement from the public. People consider you as a fake account and you are never noticed.

Instead, follow a general routine and try to follow only those people who are relevant. Unnecessary following will not help you.

  1. Using Bots

There are auto engagement bots, which automatically likes and shares the post of the social media page that you like or follow.  By using them, you can raise fake interest, visibility, esteem amidst your followers, and believe you will the same in return.

Tricks like these are easily pointed out and once people know this, they will not come to you. Moreover, these bots ruin your feed.  Bots make you lose the opportunity of the original interest that people might show in your page.

Instead of using bots, you should target your social media campaign in such a way that it calls for the original engagement of users. Craft ways to put some interesting posts across the social media pages.

  1. The “Best Times to Post” strategy

There is nothing called the best time to post. Many people just wait for that right time to post their content so that most of the people are online at that time and so they get good views. There is no such time as the most appropriate one. If your content is good and engaging, you will automatically get hits, likes and followers.

  1. Not paying attention to optimizing the content

Most of you might be using SEO at various places, but hardly have they used SEO for their social media sharing. SEO is equally important for social media sharing as it is for your other digital marketing campaign.

You need to make use of good keywords to make your social media post popular.

The best SMO company in India is the one who is always up to date with its tactics. Be it SEO or SMO you need to provide something fresh and unique to the audience.

 

Author Bio – Saloni Bhatnagar is working as SEO Analyst in Green Web Media. She enjoys writing about digital marketing insights, trends, and updates for various prestigious platforms. In her spare time, she likes reading, cooking and watching movies.

Essential Advice When Setting Up A Website for First-Timers

Essential Advice When Setting Up A Website for First-Timers

If you’re one of those people who thinks that designing a website from scratch is a difficult thing to do that requires coding and design skills, then think again. Content management systems (CMS) have created user friendly website-building that can be accessible to everyone, even when you don’t have the technical knowledge. There are many tips to make your business more professional and one of these is to have an attractive website to entice new customers or readers about what you have on offer. But, where do you start? Here’s some advice for first-timers thinking of starting a website.

Which CMS and hosting company to use?

Your first decisions are going to concentrate on which CMS and hosting company you should use. There are many to choose from but undoubtedly, the most popular is WordPress. Although all of them offer the possibility of setting up a website with your own domain name for a few dollars, WordPress is one of the easier website-builders to use: templates are fully customized and yet you can adjust them to suit your style and needs accordingly. Once you’ve decided on a template of which many designs are free and varied, and domain name, your next task is to select a WordPress hosting provider to use. Try not to be overwhelmed by the basics of web hosting and choose a faster provider for an enhanced performance.

What are you trying to achieve?

Now that you have a website name, CMS and hosting provider, you next need to plan how you intend to convey your information, images and products, if you have any. By setting out a plan of action, it will be easier to clarify the goals of your website as you delve further into your design. Are you building a website for business? Or a blog site for pleasure? Who do you expect your audience to be? When thinking of the layout of your new website, these are the kinds of questions you should be asking yourself so that you have a clear idea of what message you want to convey to your target audience. Put yourself in the shoes of the individuals who will be likely to click on your website and try and determine the priorities that people want when visiting your site.

How are you going to plan your pages?

This aspect of website building should incorporate a fun element as you create and plan the content of your pages. Think about whether you want to impress your visitors with beautiful images on your homepage, or if you more concerned with providing them with detailed information about what your site is about. Look at other websites who offer a similar service or product and get some inspiration around designing your pages. Remember that once you have uploaded images and information, you can tweak them along with background colors, fonts and sizes until you reach the precise look you are going for.

Creating a website doesn’t have to be a complicated or daunting affair, and once it’s completed your next step is to get it out there for people to see your marvelous creation.