Own a Small Business? 4 Advantages of Exhibiting at a Trade Show

Every small business owner should invest time and energy in exhibiting at trade shows. The cost setting up a booth is minuscule compared to the payoff. Attending and participating in trade shows is an intimate and effective way to boost almost any business. The following are four advantages of exhibiting at trade shows.

Face-to-Face Interactions with Customers

Exhibiting at trade shows gives small business owners an excellent opportunity to interact with potential customers in person, building rapport and establishing a connection between the business and its customer base. People are far more likely to invest money in a business that they believe cares about them and their communication. Never underestimate the value and importance of connecting with customers in person. This will help customers feel as if they are an actual part of a small business’s operations. The goal of any small business owner should be to build a community around their business. This can be achieved by showing up and personally meeting the very people who comprise your collective of customers and target audience. But if you don’t have time to do this yourself, consider investing in promotional modeling, or assign one of your assistants or employees to be there.

Gauge Customers’ Needs and Interests

In addition to the aforementioned benefits, getting to know the people you are trying to sell products or services to will help you to better gauge their interests, desires, and individual needs. Your customers are far more likely to give you feedback in person rather than take the time to respond to survey questions. When you’re visiting with them, be sure to actively listen to their responses. Take note of the things they tell you, and implement their ideas where possible.

Effective Platform to Launch New Products and Services

Trade shows are perfect places to try out new products and services. As a small business owner, you will be able to see, in real time, all reactions to your new products and services when you test them out at a trade show, rather than jumping straight into marketing and selling them. This method of previewing what a business has to offer is time-tested and will allow you helpful analytic data before investing time and money into innovations that won’t work so well.

Networking

Trade shows are attended by people from all facets of business, marketing, and various other industries. Making friends at these events opens opportunities for your small business to reach more people than ever, and the friendships made at trade shows will, undoubtedly, supply you with fresh resources and means to market and sell your business more effectively and on a larger scale. No small business can succeed alone. It takes an entire team to reach any real level of success.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley

5 Pro Tips To Update Your Business Printed Materials

Companies who focus ideally on both print and digital marketing create better business opportunities as compared to the ones who do not incorporate both measures for their advertisements. Since the inception of digital media, people had begun to renounce the fact that print media is an effective tool for advertising. However, over the time, printed materials have undergone various changes and upgrades which has aided in their comeback in the industry as an even stronger and significant tool. If you are willing to take your business a step ahead with the best in class printed materials, here is a list of points which will help you achieve that without a fail.

Interaction is the key

One of the basic elements which will make your printed materials better than ever is increasing its interaction level. The more interactive your material is, the easier it will be for your target audience to relate to it and consider it. Provide information in a manner that they should be persuaded to take a thorough look at your printed material. Keep it engaging and conversive for desired results.

Present yourself good visually

The better visuals you create for approaching your customers. The easier it will be for you to reach them and increase your sales. There are greater chances that only a small part of the target and potential audience will read your printed materials but this percentage increases significantly if your improve your visuals. Everything which seems appealing is sold easily so focus on the visual presentation your printed material.

Increase brand information

Another way of improvising your printed material is by increasing the content of valid information. A study shows that majority of readers leave the content before reaching the part where the company has provided information about them. Increasing brand information will provide you with better chances of being noticed by the customer.

Personalize it

A factor of personalization shows that you have put in efforts to approach the audience. Personalization is not just a factor of digital marketing, in fact, it can do wonders when incorporated in printed materials as well. Make use of variable printing which helps in personalising and easy segmentation of ads. Customising and personalising an ad can be a complex procedure but the more your efforts are visible, the higher returns you are ought to achieve. 

Improve your designs

It is important to understand the benefits of ideal designing for your brand in your printed materials as it can provide you significantly great benefits. If the design on your material seems to be professional and polished, there are higher chances that your customer will stay on it. Your best bet is to hire a professional print designer for attracting the customers. Contact Manchester printers as they might be helpful in this respect.

Use both for a greater good

As mentioned earlier, single handedly digital or print marketing cannot give you the benefits which they both together can provide for you. Allow your print materials to increase your online and the same way let your online marketing be beneficial for the print materials. Work them together in order to maintain dynamic motion.

With the above mentioned points, any brand will be able to make the most of their printed materials and get acknowledged by their potential and loyal customers. Let your brighter side shine with the best of your print advertising. Spread the information by sharing this article with your friends.

Guest author,  Andrew Smith, is the Director of Andrew Smith Print Ltd and has 35 years of experience in providing business print solutions, to help small and big enterprises enrich their marketing campaigns.​

Appy Days: The Undeniable Benefits Of Launching An App

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Smartphone and tablet devices have revolutionized the way we interact with technology. Subsequently, Apps have become one of the modern phenomenons to influence the world of business. Quite frankly, if you’ve yet to launch one for your company, you’re missing out.

Successful business Apps offer many rewards to modern businesses. Here’s why yours could become the greatest weapon in your arsenal in the battle for supremacy.

Reach New Audiences

The best thing about digital marketing is that it offers you a shot at reaching global audiences instantly. You’ve already designed a killer website to provide a great starting platform. However, adding an App to your list of products could be another great way to show the versatility of your brand.

Any tool that can increase exposure, especially to those that wouldn’t know about your business through other means can only be a good thing. In truth, it should be the only motivation you need, although there are plenty of other incentives too.

Encourage Increased Interaction

Statistics show that there has been a huge shift towards mobile internet usage in recent years. In fact, clients now spend just as much time on those screens as they do on their computers. This creates a huge opportunity to gain increased interaction from the customers. An App is easily the best way to embrace those sentiments.

Once a customer has downloaded your App, it can be accessed with the click of a button. This in itself should encourage frequent use. For a comprehensive experience, you could create additional incentives to use Apps, social media, and web browsers in unity. Essentially, it’s just another way to create that stronger overall product.

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Build A Bigger Reputation

Customer perceptions can be influenced very easily. A strong SEO presence or big social media following can make the business appear bigger and more experienced. Guess what? An App offers further indication to the quality of your company too.

This will only be possible when the App works faultlessly, though. Use the list of Java profilers to monitor performance at all times. By keeping on top of the potential issues, you’ll ensure that the App continues to enhance the image of the product and the brand.

Direct Marketing Opportunities

The increased familiarity gained from encouraging customers to download your App is fantastic. However, if that isn’t enough of an incentive, the chance to promote specific products will be.

Coding your App so that it promotes those specific products is easy. Whether it’s through adverts or push notifications, it can go a long way to influencing the client. Use a blog post to further promote that product, and conversion rates should soar.

Stay On Trend

There’s no doubt that an App can help grow your audience. Then again, it’s equally to think about the growing demands of your existing clients. They will expect to see more from your company as it grows, and this is a great way to show that you are still on trend.

Link the App to social media to encourage greater participation too, and the customer experience will feel greater than ever. Even if the App isn’t directly connected to the products or services you produce, it will boost your long-term revenue.