Standing out from the Competition: How Your Business Can Get the Attention of Potential Customers

Maintaining a solid customer base is vital to the survival of your business. In addition to conventional marketing strategies, there are some innovative ways to attract more potential customers and keep your profits growing. Here are a few ideas to help your business get the attention of potential customers.

Offer Freebies

Even though this may seem counterproductive, offering free products or services can actually help your business earn more money. By offering free product samples, people may be more inclined to try them since they won’t have to make a commitment to purchase. You can have your employees hand out samples to people passing by on the street or send them out in the mail to potential leads. You can also try offering free services for a limited time.

Display Unique Signage

Using standard signage for your business will likely attract less attention from the masses. If you want to stand out, you should have some innovative signs created. Certain companies can create business signs that feature eye-catching texts and graphics. You can order signage that includes attractive colors and even features the logo of your business. Displaying this signage on the outside of your building near the entrance will help your business get noticed as people walk or drive by your location.

Utilize SEO Marketing

SEO, which stands for “search engine optimization,” is an important tool for marketing businesses online. This type of marketing involves the use of written content that contains certain keywords and phrases that people commonly search for while online. The right SEO campaign can help your company’s website rank higher on the top search engines. Forbes.com notes that it’s also important to have content that’s original and enables your business to stay more relevant.

Do Some Charity Work

Giving back to your community will help your company earn a more positive reputation. Your business can sponsor a food, clothing or blood drive as a way to market your brand and help others who are in need. Local media outlets will likely cover your event, which can get you some free press. You can also try donating some of your proceeds to charitable organizations. If you support a good cause, you’re sure to see an influx of new customers.

By putting in the necessary efforts to expand your clientele, you’ll likely find yourself reaping the rewards in no time. Consistently growing your customer base will help you stay in business and stand out from your competitors.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley