Has guest posting been part of your brand promotion over the years? Having the right people guest post on your website can be of benefit to you for different reasons.
From relevant links in your blog posts to more site exposure, think about guest posting. With that in mind, is it time guest posting became part of your business routine?
Giving Your Brand More Exposure
In determining if guest posting is right for your brand, keep these items in mind:
- Better rank – When one writes a blog post for your site, it should include relevant links to your business. With such links, you can improve your site performance on search engines like Google. The higher ranked, the better the chances consumers will find you. This is when searching for products or services tied to your industry. If you show up on page one of a Google search, chances are a fair number of consumers will click on your site to learn more. Meantime, being on page five or six of such a listing is almost a kiss of death in terms of getting traffic coming your way.
- Socialize more brand exposure – Another reason for guest posting is brand exposure. Make it so that anyone guest posting for you will help promote your site. In allowing them to write a relevant post to your blog, in return they will promote it on social media. Such social channels can include Facebook, Twitter, LinkedIn and more. As the posts get shared among consumers and even businesses, it should lead to more interest in your site. Even if a consumer comes to your site and chooses not to do business, they may know others interested in your brand. As such, word is spreading and you may end up with new customers. Also ask the guest poster to respond to any comments about the individual post. In doing this, it starts and can continue a discussion with consumers for some time to come. The longer people are talking about your products or services in a good manner, the better it is for you.
- Expert in your industry – Last, quality guest blogging on your site can leave you seen as an expert in your field. By being an authority, you tend to get more credibility from consumers and businesses. This can open the door on two fronts. One, you can increase your B2C sales. If you sell to other businesses, being authoritative in your field can lead to more sales. The more your guest posters are viewed as relevant, the better chances you have of more traffic coming to your site. That also can mean your sales numbers.
If you and guest posting have not been partners up to now, don’t you think it is time to change this today?
About the Author: Dave Thomas covers business topics on the web.
