Running a business on a busy street provides several advantages, and the most notable of these is the ability to draw passersby inside your store. However, just as your store’s exterior can entice them to drop by and check out your merchandise, it can also have the opposite effect. To improve the amount of foot traffic that your storefront naturally draws inside, focus on these tips.
Improve Property Condition
If your property’s exterior is in poor condition, passersby may not even consider exploring your store. Everything from dirty windows to cracked concrete and ripped awnings can be deterrents. Spend time identifying the repair needs throughout the exterior, such as the need for roofing, window or concrete repairs. Maintenance work, such as cleaning windows, is also essential.
Dress up the Exterior
While a well-maintained exterior is essential, it may not be enough to attract as much foot traffic as possible into your space. There are many steps that you can take to dress up your storefront and to make it more inviting. For example, depending on the type of store that you operate, you may invest in a few potted plants and place them on either side of your front door. Updating window displays and upgrading exterior light fixtures are other wonderful ideas. On nice weather days, prop the door open to invite people to step inside.
Upgrade Your Signage
Your signage should be well-maintained and eye-catching. It also should represent your store’s ambiance and appeal to your target audience. Depending on where your property is located, you may need to upgrade to an illuminated sign or even use a sidewalk display in combination with window and door signage. Consider working with a design firm to upgrade your logo and signage as needed if your current designs are lackluster. You also should invest in signs for short-term needs, such as to announce sales and promotions. These are big events that passersby may be interested in, but they may not know about them if you do not advertise properly with bold signs.
The opportunity to bring foot traffic into your business is incredible, but many businesses are not taking full advantage of their location. Each of these tips can make your storefront stand out in a positive way while improving its appeal. Look at your storefront objectively, and consider asking third parties for their impression of your business’s exterior. This can open your eyes to the need to follow these tips or to make other essential improvements.
Emma is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2
