Acquiring new clients and growing the number of leads is essential for every business that wants to survive on the market for an extended period of time. There are a lot of different marketing options available for companies who want to attract new clients, but by far the most successful solution is search engine optimization (SEO). This strategy helps you position your business on the top of search results and therefore increases the number of organic traffic towards your website. Here are the most important things you need to keep in mind the get the most optimal results for your SEO lead generation campaign.
Find your audience
In order to attract clients, you first need to understand them. So, before you start taking any actions, you should define your key audience. Make a detailed plan of what kind of customers you want to attract and include as much information as possible. Think about the age of the customers that you want to attract. Not all age groups have the same interests and the same attention span. The older population will usually value detailed information, while younger people are usually attracted to shorter and flashier strategies. Another important factor to consider is the education of your customers, as well as their income and general hobbies. All these factors will have a huge impact on the strategies that you use in order to attract more clients, so make sure you write them down in order to constantly remind you of your goals.
Create high-quality content
Once you have established the type of clients that you want to attract, you should focus your energy on creating content that will be interesting to them. The easiest way to get started with content marketing is by starting a blog. Setting up a blog is a simple and quick process, the harder part is coming up with interesting content on a regular basis. Consistency is essential to keeping readers interested, therefore coming up with high-quality content on a regularly established schedule needs to be a priority for every blogger. If you have difficulties writing content it’s always a good idea to hire a professional writer in order to keep your content fresh and interesting to the type of customers you want to attract.
Focus on your keywords
Popular search engines such as Google rely on keywords to understand the context of web pages. Therefore, focusing on keywords is very important for SEO lead generation. There are different types of keywords but the most effective ones are long-tail keywords. These keywords include 2 or more words or phrases and are generally less competitive, making them easier to rank for. Generally the type and quality of your keywords will determine how fast you start seeing results from your SEO. There are of course many options when it comes to keyword optimisation including services that will help you with this crucial part of SEO, and many other additional resources to boot. It does depend on your time and energy levels, plus a willingness to learn, but once you have this part of your SEO strategy in place one way or another you will find yourself quickly moving on to the next.
Optimize for mobile
Today, the majority of Google searches are performed on a mobile device. Because of that, every serious business is optimizing their website to be accessible through smartphones. Websites that are not using a responsive design, and therefore are not mobile-friendly, are very likely to be penalized in the search results. Creating a website that works on most devices is really not hard with today’s technology so there is really no excuse to have an outdated website and lose out on a lot of potential clients. There are even online tools that will test your website and provide you with valuable information regarding its mobile-friendliness.
Constantly analyze your strategy and monitor the results
SEO and lead generation takes time, so don’t expect huge results right away. It can take up to a few months to see the full effects of your strategy. Therefore, patience and constant monitoring are vital for your success. The most important tool for monitoring your website traffic is Google Analytics. It offers a lot of interesting ways to track the number of visitors and provides a reliable way to measure your advertising ROI. Besides the number of visitors, you also need to track the time they spend on the website, the areas they are most interested in, bounce rates as well as overall conversions. All this information will provide you with a broader picture that will help you find the most optimal marketing strategies for your type of business. Analyzing the data and optimizing your plans accordingly is therefore just as important as acquiring it.
The global market is very competitive and if you don’t know how to generate leads using SEO it’s very hard to stand out and make a profit. However, the good news is that SEO is not hard to master and if you use the tips above you can easily start generating leads and increase the number of clients.
Guest author, David Webb, is a Sydney-based business consultant,online marketing analyst and a writer. With six years of experience and a degree in business management, he continuously informs the public about the latest trends in the industry. He is a regular author at BizzmarkBlog. You can reach him on Twitter or Facebook.