Long gone are those days when it was necessary to develop different websites suitable for various devices, including desktops, mobiles, windows, and other platforms. Today, the advancements in technology have enabled us to create responsive web designs that are capable of adapting to any type of device and any size of the screen. Since mobile devices and technologies are emerging stratospherically, responsive web design has become a downright necessity for businesses. Studies show that about 60 percent of search queries conducted on search engines come from mobile devices like Android phones, tablets, and iPhones. Not to mention, the trend of mobile-driven landscape won’t be changing anytime soon, as a matter of fact, it will continue to rise.
And if your website is not designed to adapt to various screen sizes by interpreting the content or respond to smartphones, you are missing out on a lot of business opportunities. Listed below are some of the major reasons how a responsive website design benefits your Search Engine Optimization efforts.
1. It Helps You Attract Valuable Traffic
Search Engine Optimization involves posting and sharing a variety of content on different social media channels. Mobile browsing has surpassed desktop browsing with progressive 51.3% leads and become the leading source of valuable traffic since most of the internet users employ a mobile device to use a social media platform. That’s why mobile optimization has become a key focal point to enable your audience to easily find you and navigate without getting lost.
With single responsive website design, Google and other search engines will only have to crawl and index one URL, which improves your site’s usability and attracts more customers. Additionally, the factor is also accountable to reduce bounce rate, fasten loading speed of your web pages, and also improve your SEO score. There are many web design agencies in Essex or nearby areas that can help you build and deploy responsive websites to stay ahead of the curve and deliver an excellent experience to your users.
2. A Responsive Website Gives You One Website for All Devices
Digital consumers have shifted from a conventional landscape focused on computers and desktops to an advanced, new era where mobile devices are taking over a majority of the internet world. RWD makes your website accessible and functional to a forest of visitors using different devices. Whether they are searching for your business through a mobile device or desktop, it caters to every single user.
Let’s say, one of your visitors finds you on Google and visits your website to purchase something using a computer. Suddenly his Wi-Fi or traditional modem device stops working and then he uses his Smartphone to buy the product he was looking at before. However, search engines can’t find it again because your website is not responsive and mobile-friendly. Lastly, he decides to take his business somewhere else, which means you lose a potential buyer as well as revenue.
If you want to provide all of your clients and visitors with the ultimate user experience, regardless of what device they are using to interact with your website, it’s vital to have a responsive web design.
3. Responsive Websites Rank Better in Mobile Searches
Speaking of mobile browsing, speed and responsiveness have recently become a significant SEO ranking factor in search engines. Having only one link of all the versions boosts page load time and makes it simpler for link-building. A responsive design improves the way your website feels and looks on systems with both small and large device screens and also helps to increase the session time on your site, thereby boosting your search engine rankings significantly. The higher your website ranks in Google, the better your chances of getting found by potential customers.
4. Responsive Websites Reduce Bounce Rate
Google observes every user activity, event, and behavior that takes place on your website. For instance, what is the duration of each session? How users are interacting with your website and content? How promptly do they leave your website? Google keeps an eye on all these factors and determines the bounce rate percentage by dividing a single-page session by all collective sessions. If your website has a higher bounce rate, your SEO efforts and rankings will be affected adversely.
The visitors usually leave a website immediately if it lacks responsive design and consistent content, which leads to poor overall user experience. A lot of professional digital agencies in Essex recommend using responsive web design as a means of improving user interface & user experience and reducing bounce rate.
5. Google Prioritizes Responsive Websites
In early 2015, Google made a significant announcement that mobile-friendliness and responsiveness would become one of the leading ranking factors in its search engine algorithms. The announcement was aimed at providing internet users with the best mobile experience. Taking it from a digital marketing point of view, Google and other search engines allow their search bots to give preference to the responsive web designs and show them higher in the rankings. This means if your website is unresponsive, you might potentially fail to attain some winning position on search engine results pages. The reason being that a non-responsive site won’t be able to offer a fine experience and functionality to mobile users.
According to digital agencies, responsive web design is a profitable asset that has tremendous power to continuously, positively impacts a website’s visibility, experience, and ranking positioning on search engines.