Getting new customer leads is very exciting, but that enthusiasm can quickly fade when you do not know how to best convert your leads into sales, that is, into new clients. Nowadays, customers and clients are more informed than ever before thanks to new technologies, and they can easily leave many companies and businesses wondering what they have done wrong. So, without further ado, here are 8 tips and tricks that can help convert your leads into sales.
Why People Won’t Buy From You?
First things first, you have to think about the problem, that is, you have to see why your business is not turning leads to sales. You have to address the problem in order to fix it. Here are some of the most common reasons:
- Money – If the price of your product or service seems too high or too low, people will be suspicious and you’ll probably miss out on a sale. You have to do some research and find the right price to match your product.
- Authority – If you seem that you do not know what you are doing, that is, if you seem untrustworthy, people will avoid your services. You must establish your authority in order to gain customers.
- Time – Timing is everything. If the customers feel that the timing is not right, they will ‘walk away’.
- Trust – Nobody will buy something from the person they do not trust. You need to provide your customers with social proof. For example, you can do that by creating a comment section on your website. Reading online reviews is always best if people feel insecure.
1. Get People’s Attention
It is important to draw peoples’ attention to your website, but having a lot of visitors can create a false sense of optimism. People who do visit need to see that you can help them or that you can provide them with something they need. Otherwise, they will immediately leave, and you have wasted your opportunity to get a lead. So, what you need to do is offer them something of value. It can be a checklist or an eBook, for example. By offering something useful for free, you will be able to get your customers’ names and emails. This is a great way to start.
Having a free eBook ready for downloading will attract many people to your website. Alt. tag: A woman reading an eBook.
2. Provide Social Proof
As previously mentioned, you need to have developed trust with your customers. The best way to do that is by providing them with social proof of your validity. You should always encourage your customers to leave comments on your website, Facebook, Yelp, or any relevant forum with a similar purpose. Do not worry about getting some bad reviews, that can actually be a great advantage, it will make your customers believe that you are legitimate.
3. Hire Help
Running a business is hard, so if you want to invest in it, you should start by investing in different services. First, to get your business organized, hire a company that will keep your customer database neatly filed by using software solutions such as CRM in your industry. Also, you can hire a marketing agency to write blogs suitable for your website.
Through blogs and eBooks, you will provide an answer to any questions your customers may have. Alt.tag: a businessman working.4. Answer Your Emails ASAP
Being in constant contact with your leads is of key importance. If you answer an email as soon as it arrives, it increases your chances to get a sale by 10 times. Moreover, you should strategically send emails to your targeted clients. You should also try reaching to international clients as well. Make sure that they are informative and useful for both you and them. Remember to include some useful information about your products and services. The more customers hear from you, the bigger the chance of buying.
5. Use Visuals on Your Website
Approximately, around 65% of the population belongs to the group of visual learners. Thus, you need to use a lot of photos and videos on your website in order to attract new customers. However, you cannot use any picture relevant to the topic. You need to make sure that your business website is not repelling customers. So, use good quality graphs and charts to show the benefits of your product or service. Also, you should consider adding a video to your landing page. Many people do not like reading, so watching a video is always an easier solution.
Having visuals like photos and videos can increase the conversion of leads into sales by 50%. Alt. tag: Colleagues looking at a laptop.
6. Offer Some Kind of Incentive
Who does not like free stuff? You can simply offer a free gift or a certain limited-time discount to encourage your leads to convert. This does not mean that you have to invest a lot in this action. The free gift does not have to be of great value. It can be something small and symbolic, but useful at the same time. And the discount does not have to be outrageous. Most of the time, customers simply cannot pass the opportunity to use a limited-time discount.
7. Follow-up!
Doing a follow-up is a simple yet very effective way of converting your leads into sales. A quick phone call or an email to ask your leads whether they have any additional question can be a business saver. By staying in touch with your customers, you are putting them in the ‘purchase mode’. After all, common sense tells us that the faster a lead is contacted, the bigger the chance of converting that lead into a sale. Also, make sure to be professional when talking to the customers. The importance of that is great.
8. Create an FAQ Page
Last but not least, you need to find a way to answer all of your customers’ questions. So, make this FAQ page prominent on your site and answer the most frequently asked questions there. Maybe your sales team or customer support can help you make a list of the most common questions. This will make your consumers change their minds and buy a product or service from you without much thinking.
