When you’re looking to breathe new life into your marketing,
the first question is where should you start?
Here are four ways to increase your marketing efforts with ease that will help you take your business to the next level.
Update your Unique Selling Proposition
For your clients or potential customers to fully understand what you do, you need to connect with them in words that they say to themselves on a daily basis or using conversation.
To increase your marketing efforts, update your USP, unique selling proposition, to better reflect where you are now with your business and who you want to work with. This will help clients be attracted to you faster because you will have solidified, in their minds, that you are the person who understands them best.
Overhaul Your Social Media Strategy
Having a solid social media plan is one of the first things that you should look at when you are going to intensify your business marketing strategy.
Because social media goes through so many changes from month to month, it’s important to evaluate the channels that work best for you. For example, Facebook may be working best for your competitor, but perhaps your target audience is more active on Instagram.
Look at where you’ve gotten the most traffic from in the past and focus in on that specific channel more intently than you do the others.
Network with a Clear Purpose
Networking is still a viable way to market your business and it shouldn’t be overlooked just because digital strategies seem to be the talk of the town right now. The key to networking is that you have to have a clear purpose behind it in order to network effectively.
Before you go to any networking event, revisit your updated USP and ensure that you’ve rehearsed your personal introduction and two questions for the people that you’ll be talking to in order to make a good impression on people you meet at these networking events.
Use a Business SMS/Texting Service
Having the ability to text your potential clients and your current ones is an invaluable service. With the right text message system for business, you can have sales conversations with your potential clients through text and remind them of any specials or sales coming up in your business that you want them to be aware of.
This is a great way to keep warm leads interested in what you’re doing and remind them that, once they’re ready, they should come to you first. You also solidify in their mind how easy it is to communicate with you which is very important to customers.
By using these four tips you can exponentially grow your marketing channels and shape them into processes that are lead generating machines for your business.
Emma is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2