To reach your optimal potential as a business, you will probably expand after finding success with your original business model. In most cases, expansion will mean extending to more brick and mortar locations. However, building a new location can be a challenge in and of itself. You need to know how to adjust to a new market and how to build a comfortable space for customers.
Perform Market Research
While expanding to more locations requires duplicating your existing business model, it would be foolhardy to not consider possible tweaks to conform to this new market. Overall, you’re going to need to perform substantial market research to help you plot the path forward. All of the biggest businesses do this. It’s why certain European versions of McDonald’s serve beer or wine on their menu to allow them to compete in those marketplaces.
Build an Inviting Space
Second, you need to consider the aesthetic design of your new location. This design needs to work on a psychological level. The building is going to need to look inviting from the outdoors. Once inside, consumers are going to need to feel comfortable spending a decent amount of time there. Work with an architect in your area, as well as an interior designer, to bring proper designs for the interior and exterior of your new building to fruition.
Design the Layout to Maximize the Customer Experience
The layout of the interior of your building needs to make sense from the consumer’s point of view. If they find the process of buying products or services in your building confusing or frustrating, they may never come back. Instead, consider how the average consumer will move from place to place or station to station within your building. Make that process as easy and stress-free as possible to enhance their experience.
Design the Layout to Maximize Profit
The layout must also be designed in a logical way to maximize profit. This is integral, for example, to the success of retail stores. The most common purchases by consumers are often located towards the back. This way, consumers will have to walk past other items for sale. If they can be convinced to make “add-on purchases” in addition to what they originally set out to buy, you can greatly increase your profit margins.
Expanding to a new location is never easy for any business. The possibility of failure is certainly great. To avoid failure and help ensure your success, put a lot of effort and thought into the design of your new location.
Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball. @LizzieWeakley