The industry of construction is jam-packed with loads of competition, and clients in this field are spoiled for choice in terms of who to work with. Make your company an easy choice by implementing the following top industry tips to boost your construction business.
- Stand out as a brand
What do you stand for as a business? How do you want your customers to describe you? As Jeff Bezos popularly said, ‘Your brand is what other people say about you when you’re not in the room.’ Build your brand based on your goals, vision, and mission as a company. Some of the usual adjectives used in describing companies in construction include ‘reliable, professional, trustworthy, and dependable.’ Make sure these form part of the foundation of your brand and then go a step further. Make sure you stand out for something a little extra and unique that you bring to the table. In this case, ask what special service can you offer your clients that they won’t get anywhere else?
- Prioritize your customers
Do your best to make sure that your customers have a good consumer experience with you. Customer service is paramount if you are hoping for repeat business with your clients. Make sure that every member of your team – from your receptionist to your drivers and workers – understand the value of the consumer experience. Work as a team to make sure your customers’ needs and concerns are always addressed and ensure that your clients feel respected and heard every step of the way. Providing customers with quality products and services is not enough these days. This competitive industry has a lot of quality teams out there. If your competition has comparable prices and quality of work, give your customer a reason to stick with you. Better yet, give them a good reason to refer you to new clients.
- Don’t take shortcuts
Shortcuts in construction are synonymous with catastrophe. Therefore, never compromise on the quality of your materials, and you will be known for it. Obviously, the reverse is true. Your customers may not be experts in construction, but you can be sure that they will definitely notice when things start to wear out within months of completing a building project. Get waterproof concrete if you know you’ll be constructing in an area prone to wet weather or invest in a sodium gluconate concrete admixture to improve the working performance of your concrete. Take the time to explain such choices to your clients and show them that you care about their projects.
- Let your presence be felt
Provide your clients with regular updates on the projects you are working on and do your best to answer their questions and ease any concerns they may have. For instance, if they don’t understand the technicalities as to why it’s best to avoid a structural design that you deem hazardous, break it down for them as best as you can. Let your clients feel how invested you are in their project and make it a point to personally supervise as much as you can. This will ensure that your employees constantly put in their best work and will also show your client that they are at the top of your priority list.
- Specialize
Show your customers that you are an expert in a specific type of construction. Even if you offer more broad services, make sure your brand is known to be exceptional at specific services as well. Hone your craft in niches where you notice that consumers are paying more attention to in order to maximize the growth of your consumer base.
- Optimize your marketing strategies
Although referrals are a great way to attract new customers, you still need to make an effort to bolster your brand with effective marketing strategies. Make sure your website is easy for your clients to navigate through responsive web design and maximize your visibility. Plaster your logo everywhere you can. On billboards, at community programs that you’ve helped sponsor, on your company’s vehicles and at your construction sites. Finally, don’t get left behind. The key to successful marketing in today’s modern marketing landscape is a successful social media marketing campaign. Use social media sites such as Facebook, Instagram, Twitter, and Pinterest to humanize your company and connect with your clients.
- Dot your ‘I’s and cross your ‘T’s
Check and double-check that your insurance is up to date and meets the needs of your company. Update it when the need arises and make sure you’re protected in case of any workplace injuries or unforeseen damage to property. Construction lawsuits are something you always want to avoid. Still, make sure you are covered just in case.
Your clients are the cornerstone of your company’s success. So, structure your business model in such a way that your customers always come first, and you will retain and grow your client base, and thrive in the field of construction.
