After Google introduced a new ranking algorithm last year, many SEO experts and website owners are still not sure how the SEO landscape will look like in 2020 and beyond. That move sent everyone back to the drawing board- everyone is keen to know which new trends the update has precipitated and how to navigate around them. If you are among them, you’ve come to the right place where we will help you improve your SEO ranking in 2020.
Before we get to the new trends, it is important that you enroll for an SEO online course and learn the basics of SEO so that you can understand how optimization works. It doesn’t help much to hire an SEO expert to handle all your ranking needs yet you aren’t even sure if they do a good job. Note that some unscrupulous SEO consultants can use black hat SEO tactics to make your website rank at the top, but Google algorithms will eventually catch you in the lie and punish you for it.
In 2019, the key trend that helped websites rank was mobile-fast optimization. That was because many internet users were shifting from desktop browsers to mobile browsers. Most internet searchers will be using mobile devices in 2020 and beyond, so no one should predict that mobile-fast optimization is losing its relevance any time soon. That is to tell you that even as much we will be highlighting the SEO trends of 2020, you should not wipe away the trends that made your site rank in 2019. Some are still helpful. With that in mind, here are 4 SEO trends that will influence your work in 2020:
Video content optimization will be huge
This trend was relevant in 2019 and it will continue to rule going into 2020. Over 70% of all the online content that people consume every day is audio and video. Although you cannot do without block text, your website will need to have videos for it to rank. Ensure that the videos you post on your site meet the video standard of Google, Yahoo, and YouTube. Video SEO will also necessitate YouTube channels for every marketer or content creator because the platform has grown to become the second-largest search engine on the internet. You can get traffic to your website by redirecting them from YouTube. Posting marketing videos on social media and encouraging people to share them will also help your SEO strategy.
High-quality content will continue to rule
Content has been a crucial factor in SEO for the longest time and it is not stepping down any time soon. In 2020, you will have to ensure that everything you post on your website is of the highest value. Google searchers must find relevance and value in your content if you want to rank highly. Your site structure, on the other hand, must be navigable and user-friendly in order to increase the time visitors spend on your site. If the structure is unfriendly, visitors will be leaving your site within a second, and that will affect your ranking in a negative way. Google is aiming at ensuring that only quality, relevant, and helpful content rank.
Voice search will be big
Virtual technology has continued to make inroads into the mainstream sales department. Customers are now relying more on virtual assistants than human assistants, which is understandable because many customers are making their purchases online. That is why the voice search will be big in 2020 and the years after.
There is a huge difference between voice and text searches. In-text searches, searchers type in short keywords- perhaps because typing is tedious and draining. In voice searches, people tend to be more conversational. They use long-tail keywords and are a bit more specific about what they want. You must, therefore, ensure that your content has enough and precise long-tail keywords if you want your content to be found by voice searchers. Note that half of all searches last year were made through voice, and because more and more mobile users are discovering this trend, you can expect that text searches will continue to lose its relevance in 2020.
Search intent will supersede keyword density
The new Google algorithm has placed more priority on search intent than keywords. The change is meant to give searchers more relevant results by capturing how humans converse. Your keywords will have to read naturally (like how humans speak) for them to rank. Don’t optimize keywords for machines in 2020. Integrate them into your content naturally, organically, and in a conversational language.
From the 4 trends, it is clear that Google is leaning more towards making sure that websites give searchers the best user experience. The days of pleasing the search engines with your SEO tactics are long gone. You have to tailor all your optimization strategies for human searchers for you to make a kill in 2020 and actually reap all the benefits of SEO .