Within practically any online marketing strategy, the management and implementation of networks are included. The reason is simple: everyone is there. Do you want a young audience and is your product visual? Instagram is your site. Are you targeting professional sectors or selling a B2B service? Look at Linkedin. Of course, the first thing is to identify your audience.
Locate your target audience or target
Go where your audience is. It is useless for you to have a professional profile on Pinterest, for example, when you are a labor lawyer. Once you have an approximation of where your audience is and how it communicates, you have to propose a strategy and a design that fits. The visual content must be consistent with the target. You have to know how to adapt, and graphic design is at the command of the public. With social media design, you can adapt to this quicker and learn how to be inspired.
Don’t be obsessed with the frequency or quantity of content.
It is believed that in this era, the frequency of content is not the most shocking. It can be a common mistake of many of the Community Managers or Social Media Managers. If you continue to establish and implement the same distribution strategy (frequency and amount of content) for all the accounts they manage on social networks, it can be boring. This execution of the strategy must be focused on the particular needs of each brand, company, person or product. Look at what works for you. Even if you have a very small community, you have to start creating much more specific content with a much more substantial amount of insights. Identification is the perfect formula for virality and success on social media. And, guess what, yet another tip that you can do from home and without money.
Once you know and establish the correct distribution strategy and begin to generate quality content that achieves the identification objective, you must ensure that what I call the “snowball effect” occurs. The identification will create that kind of “snowball” and that sharing content is key to ensuring more and more people see your stuff.
Creativity is key.
The bible of creatives and advertisers, the creative concept is the fundamental pillar of our strategy, and it is gaining strength every day. This is where the purpose and philosophy of great campaigns are born. For example, do you want to be successful on social networks? Use creativity to your advantage, conceptualized words and shine on your social networks by thinking outside the box. Look at what others are doing, but don’t copy. Adapt it to your brand. Remember that behind social networks, big brands and digital platforms, there are humans who manage them and who make things possible. That your personality is what characterizes you and that your user is always remembered; this will make a huge difference. You want to make something that reaches out to people and will be loved. What will draw people in? Sales? Giveaways? Offers? Surely that is going to assist.
Instill only trust into your audience.
It may seem obvious, but sometimes we are tempted to overpraise certain aspects of our product or service that can later lead to an effect of dissatisfaction or frustration on the customer. For this reason, we must be very careful when talking about our products and services and maintain an optimal level of transparency.
To generate trust in a brand, the user needs to see that we are a close company with which they can easily interact. Therefore, any format of participation, such as formulating questions, raffles, contests, etc. It will be an interesting way to interact directly with your clients or potential clients, and thereby generate positive opinions and comments. Consumers increasingly value that we treat them as a person with a name and surname, with personalized attention for their specific needs. In our activity in the social networks of the company, before the consultation or participation of a user, it is important that we can respond quickly and personally, responding to their specific request, and if necessary contacting them by another more direct way, such as over the telephone. This personalized action will be a differential factor and a clear generator of trust and good brand reputation.
Social media doesn’t have to be a difficult platform to conquer, and it can help you in many areas of your business. Keep vigilant, be open to creativity and keep motivated.