One of the initial steps for creating any website is its web design. Doing it professionally makes a lot of difference in reaching your ultimate goal of building the website.
Here we are going to emphasize 10 principles of a professional website design:
Simplicity is the primary goal of a website design. Keep your design simple. Let users understand what you do without doing investigation work on your website. Don’t put too many elements that can distract your audience.
By providing a clean and fresh website that appeals to your visitors, let them navigate through your website seamlessly.
Keep all your design elements consistent throughout various pages on your website. You should not change the style of fonts, headings, sub-headings, and buttons on different pages.
For this purpose, finalize your visual style and fonts, choose your colors, and stick to them during your website design and development process.
Users don’t read a website, they scan it. Don’t make them escape from your website, because of some creative, but hard-to-read, typographies.
Using visually appealing and readable typography and fonts for visitors can also positively impact your website’s SEO.
Having white spaces in your design is very helpful for the readability of it. A page full of text looks busy and cluttered. Though, it doesn’t mean you should use less content on your website. You should just keep in mind to organize your text and white space wisely.
Just as any business should optimize its marketing and media for smartphones and tablets, you should also make your website compatible with mobile devices.
If you don’t provide a responsive website that supports all screen sizes, many of your visitors leave it for a competitor.
Colors and Imagery
Pick a good color combination for your website, so that your visitors get attracted, instead of distracted. Using a complementary color combination on your website gives it a balanced-look and leaves a good impact on your users.
Also, try limiting your colors to 3 or 4 tons, and not more than that. Avoid a colorful look on your website.
Comply with the same rule for your images. Using many vibrant images on your website does not feel good on the visitor side.
Ease of Loading
Make your website fast to load. Visitors are getting increasingly impatient about waiting for a website to load.
Ease of Navigation
Make your visitors feel at home when on your website. Let them navigate around your website as effectively as possible.
Studies show that having easy navigation on a website reduces bounce rate significantly.
Creating a logical hierarchy for your pages. Use breadcrumbs and clickable buttons in your website design. This way visitors can navigate easily through your website and won’t leave it soon.
The ultimate goal of a website’s visitors is to get the information they need, as efficiently as possible.
If you can communicate the information they are looking for well enough, they are willing to spend more time on your website. And thus, they won’t leave you for another website.
Use clear language on your website. Avoid using cute and clever names that are not familiar to the eyes of the visitor. Clarify technical names if you have to use them.
People skip marketing-induced names and company-specific names. An exaggerated way of expressing ideas is also easily ignored.
- Come to the point as fast as you can in your sentences.
- Use outlines and bullet points to break the flow of long text blocks.
- Talk simple and reasonable. Don’t talk like advertisements on your website.
Conventional design of websites is useful, as it reduces the learning curve for visitors. It means that you shouldn’t put a cognitive load on your users. They shouldn’t think long to figure out how things work on your website.
Using conventions can also gain users’ confidence and reliability and strengthen your brand.
Author Bio: Ayla Anderson is an avid reader and an enthusiastic blogger who writes articles on home improvement, business, Family and beauty. She is also an MBA student who spends much of her time giving advice to newly small businesses on how to grow their businesses. You can follow me on Twitter.