Normally when people think of texting, social media and mobile marketing, minds shift towards the 20 something crowd. And, though, while, yes, this is a crowd that has embraced mobile marketing to the fullest, it’s certainly not the only one.
Surprisingly, baby boomers are one of the largest demographics to be engaging in mobile technology.
Marketing Your Brand with a Purpose
In the world of marketing, there are those who succeed and those who wish they had come up with a better strategy to promote their brand. If you find yourself...
Is Your Marketing Picking Up Speed?
Whether you work as a full-time marketer or run your own business, your marketing efforts should always be a top priority. If they’re not, you are likely watching money fly...
Team Up Baby Boomers and Mobile Marketing
Smartphones and mobile devices are quickly becoming a way of life for millions, especially the baby boomer crowd. More and more people ages 50 and older are adopting a mobile...
Is Your Marketing Team up to the Challenge?
The ALS Ice Bucket Challenge (where through social media, people were challenged to dump a bucket of ice water over themselves and then donate to ALS and challenge others) took...
Is Your Brand Getting the Right Marketing?
How you market your brand this year and beyond will go a long way in determining whether your revenue stream is increasing, holding steady or unfortunately decreasing.
Don’t Take Mobile Marketing for Granted in 2015
With the New Year off and running, what are some of your goals as a business owner? If mobile marketing is not on your New Year’s resolution list, rework that...
Why Your Marketing Can’t Take a Back Seat
Where does marketing rest on your business priorities? For some companies, marketing is a top priority, something that one can never spend enough money or time on. For others, however,...
Tips for Landing New Clients in 2015
When you've exhausted your existing client business potential, you'll need to expand your customer base in order to grow your business in 2015. At the same time, however, you're likely...
Serving Up Customer Texts for More Profits
Our world has gone digital - including everything from how we work to how we spend our free time. Business owners are well aware of this trend, as almost all...
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