If your company’s brand recognition efforts are stuck in neutral, what do you plan on doing about that? Whether you have been in business for many years or are rather new to the business world, getting your brand recognized is one of the important (yet sometimes daunting) tasks you will have.
Stop for a moment to think about why brand promotions are so important. For starters, millions of consumers are all about the digital age these days, so reaching them through the Internet is critical.
Sure, you should still be putting time and effort in when it comes to other modes of marketing and advertising, but what you do online can go a long way in determining whether or not your brand will ultimately be successful.
That said do you have the tools and resources in-house to accomplish your brand promotional goals? If not, will you expend the time and effort (including expenses) to find those who will help you with such needs?
Simply ask yourself, is it time to turn to the pros?
Why SEO is a Key Ingredient
If you’re not fully up to speed on search engine optimization (SEO), one of the reasons it is so important is because of all it encompasses.
For one, SEO gives your brand the opportunity to be seen and heard on countless blogs, blogs that are read by millions of consumers on a daily basis.
With that in mind, how do you get started?
As Miguel Salcido, owner of Organic Media Group SEO agency notes, “The key is letting an experienced agency SEO consultant put together a customized SEO strategy for you free of charge, thereby allowing you to match up with your competitors.”
That SEO strategy (which really is not all that complicated) should include at least the following:
- Goals in place – First and foremost, what are your goals you want to accomplish with an SEO plan in place? Once again, this is where turning to the pros can make all the difference in the world. With a qualified agency running the show, you not only get sound advice and implementation of your search engine optimization goals, but you turn over one of the more important responsibilities for your brand to professionals. In doing so, you take the pressure off yourself to come up with all the answers as to how to best promote your brand;
- Website loading – When was the last time you looked at your company’s website? On a scale of 1 (poor) to 10 (great), how easy is it to move around on? Face it; many of today’s consumers are leading busy lives, lives wherein they don’t have time for failing websites. If your site is slow to upload, has broken links etc. it is a recipe for disaster. A qualified SEO consultant (or team) can analyze your site, seeing where the breakdowns are coming from;
- Guest blogging – Have you been a regular participant in guest blogging? If not, you are again missing out on potential customers and an improved revenue stream. When you guest blog for others (and you should reciprocate the offer for appropriate businesses and individuals), you have the opportunity to get your brand out in front of countless eyes. This is all possible by adding a keyword link back to your site, be it in the copy itself or the bio. As such, consumers (and other businesses) can then visit your website, learning all there is to know about your products and services;
- Social media – Finally, where’s your social media game at these days? If you say that it is in development or even non-existent, you have work to do. As Salcido points out, “A comprehensive social media plan includes content promotion, engagement, analytics, and more. It’s a way to further push your brand out in the world, and create discussion. Optimize your social media strategy, and your company will grow.” That said if you haven’t been pushing social media up to this point, you really need to reconsider that idea. With a well-planned social media itinerary in place, you can reach out to countless consumers (along with other businesses), setting your brand up for more exposure. Whether you use Facebook, Instagram, Twitter, Snapchat or other such sites, don’t be a stranger in the world of social networking.
When you go to the pros for SEO advice and implementation, you get the opportunity to give your competitors something to think about.
That thought eventually will be how can they catch up to what you are doing?
About the Author: Dave Thomas covers business topics on the web.