Web design isn’t a complicated matter despite what many designers and freelancers would lead you to believe. People talk all the time about how to make your website more impressive or draw in a bigger audience, but the reality of it is simple: it doesn’t matter. This article is going to the best piece of advice you’ve ever read regarding business websites and hiring overpriced services.
Cut the nonsense
Let’s put it this way; does adding loads of images and flashy things to your website increase the overall customer experience? You’re probably thinking up reasons or situations where some flashy menus or buttons could increase the user’s experience, but let’s face it, it’s pointless and a waste of time. Not only are those extra effects costly because it takes time to create, it’s also going to break many browsers that simply don’t support those extra features. Even if you’re designing a website to show off your freelance art portfolio, adding smooth menu transitions and using some kind of flash-based gallery viewer does not enhance the user’s experience—it just invites the possibility of errors.
Simple hosting plans lead to simple websites
The simpler your web host, the faster you’re going to get your business or website up and running. Hosts such as wizzhosting.co.uk make this their top priority; to get you started as soon as possible and with the lowest costs they can offer. A web host that offers far too many features isn’t going to be relevant to your interests. You shouldn’t be caring about all the plugins and modules they offer to make your website look flashy and trendy, you should be caring about costs, ease of use and how quickly you can get it running.
When someone browses a website they want to get what they came for. Even if you’re a blog that covers just about everything, your users don’t want to fiddle about with navigating menus to reach the content they want. The fewer clicks it takes for your viewers to reach the information they need, the more likely they will come back and the less likely they will leave in frustration. If it takes more than three clicks from the front page of your website to access your contact details, then you’re doing something wrong. Stop overloading people with information and focus on the customer experience.
A good majority of web users access the internet on mobile devices such as tablets and smartphones. The simpler your website, the easier it is going to be to scale down your web pages to fit cleanly onto these smaller screens. Many web hosts offer basic scaling options, but at the end of the day, you’re probably going to have to redesign your entire website if you want to create a website that works well on both mobile devices and your desktop. This article at sitepoint.com explains a couple of simple ways you can make your website more mobile friendly. It’s solid, no-nonsense advice that everyone should be following.