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The Expert Seamstress: How to Run a Successful Fashion Business

nancyrubinJuly 9, 2018April 12, 2021

If you are an expert seamstress, then it may be very easy to turn your abilities into a money-earning career. There are some steps, however, that you will need to take along the way. Here are some points you may want to consider to turn your fashion ideas into a money-making proposition.

Create a Business Plan

You will want to consider the type of sewing that you want to do for the public. Making a list can be a great place to start. Then, think about the supplies that you will need to carry out each one of those activities like an embroidery machine, a regular sewing machine, thread, fabric, tape measures and manikins. Make a list of the cost of each of your expenses and figure out what you need to charge your customers to make money from your sewing passion.

Choose a Location

Many seamstresses work from their home while others choose to open a storefront. Others choose to meet with their clients at a location of the client’s choosing. Decide on which choice is right for you, but remember that you will need a place to work on projects for clients. Often times, businesses find tax advantages or grants that make one location more favorable over others.

Decide on Marketing

You may be a great seamstress, but unless others know about your skills, then you cannot make money using those skills. Therefore, you will need to advertise. Consider creating a website showcasing projects that you have completed. Spread the word using social media. See if you can write guests blogs on other people’s sites to introduce them to your services. Make sure to claim your Google My Business account and your spot on Google Maps.

Network

Make sure that others in related businesses know about your services. Consider letting bridal boutiques who do not have their own seamstresses know about your services. Join community groups so that you get to know others in the community who might need your services such as putting logos on company shirts. Attend area trade shows where you can interact with local people to tell them about you and your business. Take advantage of these opportunities by practicing your elevator speech beforehand.

Another big market is making cosplay outfits. Attend conventions wearing your homemade cosplay outfit and it will be free advertising. 

If you have the skills of a seamstress, then you can make money using those skills. Use these ideas and your own ingenuity, to go into business for yourself.

Guest author, Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.  @LizzieWeakley

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Tagged business, Business Plan, marketing, Marketing Strategies, seamstress, small business

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