One study showed that one-third of businesses lacked significant marketing resources. While some business owners may let that stop them, we already know that you’re a true entrepreneur. But the question still stands: how can I market my business when I don’t have a lot of money for advertising?
The answer? There’s a lot you can do with limited marketing resources, especially if you decide to get creative and resourceful. Here you’ll learn three ways that you can promote your business. You will get a much better idea of what you can do to put your name out there to your ideal customers.
Go Social
A set of researchers from the Pew Research Center found that over 75 percent of adults now use some sort of social media network. This number multiplied by ten from 2005, the last time the study was done.
Don’t just jump on several social media channels and then quit all of them a week later. All the social media channels have their own etiquette and rules of engagement, so pick one or two and really try to make them work. But if you put in the effort, you could find that you’ll get fans of your business to engage with you.
Create Viral Content
Your ideal customers want valuable content that they will want to share with their loved ones. Search engines such as Google want you to do the exact same thing. You can do such activities as creating infographics, making videos, blogging, hosting a podcast, and writing guest posts for authoritative websites. You won’t just become an expert in your niche, but you’ll also get web traffic. Other ways you can establish your expert status is appearing on podcasts in your niche and becoming a guest blogger on blogs in your space.
Don’t want to sit at your laptop for hours crafting the perfect guest post for your favorite blog? You can hire freelancers and agencies to help you create high quality content. Find companies that specialize in strategic communications and promoting businesses in your industry for the best results.
Guerilla Marketing Works
Guerilla marketing can work if you work it. Many small businesses use this type of advertising to compete with their larger competitors. You can plenty of tactics to advertise your business. Hire an artist to draw a mural on the sidewalk in front of your coffee shop. Get a flash mob to bring people into your clothing boutique. You’re only limited by your creativity.
Don’t let a lack of funds keep you from fighting the good fight. If you’re going to be in business, you have to weather a lot of bumps in the road. Getting your name out there in any way you can could give you great results if you stay the course.
Team up with Innovative Experts
Working closely with some of the biggest and best names in the world of marketing is just what your brand needs to increase exposure. This is something that you have to make the most of when moving forward, and there are a lot of ideas that you have to keep in mind here to maker the most of this. Make sure you think about marketing professionals who are experienced and innovative, and will help your company to think outside the box in terms of strategy. You have to make sure you have the best possible professionals to promote your company more effectively. For instance, if you run a travel and tourism company, you need to make sure you improve your bookings and grow interest in the business, and this is why you need to hire an innovative tourism marketing agency. Being able to team up with the best experts out there in a bid to revamp your marketing strategy is so important. Having a professional and experienced team behind you will work wonders for your brand, and you will be able to improve your marketing strategy as much as possible right now. Sure, you probably have a lot of cool ideas for how you get your name out there and generate more interest in the business, and being able to work with experts to mold these ideas into something wonderful is very exciting for your business.
Dixie Somers is a freelance writer and blogger for business, home, and family niches. Dixie lives in Phoenix, Arizona, and is the proud mother of three beautiful girls and wife to a wonderful husband.
