Running an auto dealership means different things to different people.
That said doing all you can to make your dealership a success for years to come should of course be your priority.
So, are you driving off with continued success or do you feel as if you are all too often stuck in neutral?
What Are You Doing to Promote Your Brand?
In taking the proper steps to market your brand to be a winner, remember these keys:
1. Your website – One of if not the greatest resources you have in promoting your auto brand is your website. With this in mind, you want to do everything in your power to facilitate a strong website presence. This means having not only worthwhile info about the vehicles you offer, but good imagery. It is also wise to have blog content that will be of use to consumers checking out the site. Links to your social media pages should also be available to consumers. Finally, make sure your website is easy for consumers to navigate. If it is like a maze, there’s a good chance first-time visitors will not come back a second time and so on. In putting the Internet to work for your brand, you stand a better chance of driving off with success.
2. Your social media – Noting social media, you want to be active on more than one social media platforms. Among the top ones to invest time and effort in would be Facebook, Twitter and Instagram. Over recent years, more businesses are finding how valuable Instagram can be to them. Given its emphasis on imagery, Instagram could serve your brand quite well. Posting pictures of the vehicles you have for sale is an attention-getter. You can also with their permission post pics of happy customers. While thinking of social media, it would not hurt to consider posting material on YouTube. You can have videos on there that focus on your auto dealership. Millions of consumers visit YouTube on a daily basis. As such, shouldn’t you be there in some capacity?
3. Your vehicles – Of course you would not be a dealership if you did not have cars and trucks to offer the buying public. So, having a mix of vehicles is never a bad thing. Many consumers will in fact want something brand new. For others, they will decide buying a used vehicle is the smart choice. With a well-stocked inventory, you have a better chance to make sales and keep revenue healthy. Be sure to market this fact to consumers looking for a variety.
4. Spread the word – Last, don’t hesitate to let happy customers spread the word about you. Some consumers can be influenced when they see others having good experiences.
Running a dealership is something that has the potential to be lucrative for you for many years to come.
That said there is no doubt it will mean long hours and sound business decisions.
As part of your decisions, be sure that your marketing game is moving full speed ahead.
About the Author: Dave Thomas covers business topics on the web.