Make Your Business Loud and Clear to Consumers

Feel like your brand isn’t getting enough love from consumers? If that is your mindset, what do you intend to do about it moving forward?

Unfortunately, too many business owners do not do enough to get their brand’s name out and about. As a result, they pay the consequences in terms of sales numbers slipping. When that happens, the writing could be on the wall that one’s business is headed for a slippery slope.

So that you can make your business loud and clear to consumers, you have to make sure you are promoting it anywhere and everywhere.

This also means that your employees (unless you are a one-person show) are doing all they can to get the word out there.

With this in mind, is it time for you to make your business more loud and clear to consumers?

Working In-House and Outside the Office to Promote Your Brand

For you to get the most attention in and out of the office for your brand, remember a couple of important tips:

  1. Message and Your Employees

Without a clear and concise marketing message, how do you expect most consumers to find you?

Make sure each and every marketing message you send out has had some thought put into it. Secondly, it is also important to know your audience each time you reach out to them. Lastly, the vehicle or vehicles you use to transport your message (email, social media, texts, press releases etc.) also need to be thought out before you hit send.

As for the messengers, your employees and current customers (see more below) are two of your best resources.

When it comes to the former, be sure your workers are up to speed on a whole host of ways to make your brand as relevant as possible. Two such means are video conferencing and webinars for your business.

With video conferencing, you can greatly reduce one of the issues that many growing businesses run into.

That would be when offices are spread out both nationally and globally. When this happens, getting all the employees together as one can prove challenging.

By turning to video conferencing, you can bring your group together, allowing for both information and thoughts to flow freely. Best of all; the company feels like one big family.

As for webinars, this is another valuable tool that too many businesses fail to capitalize on. Webinars allow your company to spread your brand’s name online, with the added advantage that they are available in essence 24/7/365.

If you are not using webinars now, think about doing them sooner rather than later. In doing so, be sure to promote them anywhere and everywhere.

This is especially true on your social media channels, channels (Facebook, Twitter, LinkedIn, You Tube etc.) that should be getting plenty of action.

  1. Message and Your Customers

As great as your employees can be at delivering your company’s message, never forget your customers.

By giving them some incentives to promote your brand, you can get more marketing bang for your dollar.

For instance, don’t take your long-term customers and/or those who spend a fair amount of money with you for granted.

You can offer them items such as rewards programs, first shot at sale items before they go on sale to the general public etc. In doing so, many of your customers will be more than happy to help spread your company’s message to friends, family, even strangers in some cases.

As you can see, your message and the messengers both play key roles in your company’s ability to be successful.

Take a step back and see where your brand might be coming up short at the moment. In moving forward, make sure your business is heard loud and clear by consumers. 

 About the Author: Dave Thomas covers business and marketing topics on the web.

 

 

 

 

Make It Your Business to Communicate with the Best Tools

communicationCommunication is at the heart of any good business, which is why it’s so important to have the best communication tools at your disposal.

When equipped with the right tools and technology, you’ll take your communications to new heights.

Here are just a few ways your business can increase productivity with the right communications tools:

Anywhere Video Conferencing

Face-to-face communications is a major benefit for businesses of all kinds and technology is making this type of interaction possible from anywhere.

For starters, voice over Internet and hosted PBX phone systems make it possible for your business to videoconference with clients from any office location on any Internet-enabled device.

Likewise, there is conferencing software available that allows your business to videoconference with a number of individuals at once on any mobile device including smart phones and tablets.

This technology also lets your business live-stream conferences and meetings online for a larger audience to view.

Communication efficiency like this is a huge productivity booster.

Social Media

As the following article looks at, if you’re wondering how communication tools can improve your business productivity, then it’s time to consider social media.

That’s right, social media sites like Facebook, Twitter, and Linkedin give your business a direct line of communication with customers and other businesses.

With the ease of posting messages and sharing content, your business can increase customer outreach quickly and easily using social media.

As social networking grows in popularity, your social outreach will continue to reach an ever-growing audience, which also helps increase, your online presence.

Business Blogging

Another way to boost communications productivity at your business is by adding a blog to your website. Business blogging is a great way to share news about your industry and continuously add content to your site, which helps with your SEO endeavors.

Likewise, you can also use your blog as a way to answer and respond to customer questions.

By allowing your blog visitors to add comments to your blog posts, you can increase outreach and communication productivity by simply maintaining your business blog on a daily or weekly basis.

Sharing Files

A large part of productive communications is collaboration, which is exactly where file sharing comes into play. With the latest file sharing software, you can share files and entire folders with everyone on your network.

Not only that, most file sharing programs make it possible to update and edit files in real time.

Whether you need to edit a document you already sent or you need to add an update to a folder, those changes will take place automatically without having to resend the file.

Project Management Software

Communicating with other employees is the key to productivity, especially when multiple departments are working on the same project. Project management software helps take the guesswork out of collaboration by keeping everyone on the same page.

From completion deadlines to last-minute changes and other updates, project management software will take your inner-office productivity to new heights.

If you’re looking to increase productivity in the workplace, consider using some of the communication tools above.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including technology and business communications.