Feel like your brand isn’t getting enough love from consumers? If that is your mindset, what do you intend to do about it moving forward?
Unfortunately, too many business owners do not do enough to get their brand’s name out and about. As a result, they pay the consequences in terms of sales numbers slipping. When that happens, the writing could be on the wall that one’s business is headed for a slippery slope.
So that you can make your business loud and clear to consumers, you have to make sure you are promoting it anywhere and everywhere.
This also means that your employees (unless you are a one-person show) are doing all they can to get the word out there.
With this in mind, is it time for you to make your business more loud and clear to consumers?
Working In-House and Outside the Office to Promote Your Brand
For you to get the most attention in and out of the office for your brand, remember a couple of important tips:
- Message and Your Employees
Without a clear and concise marketing message, how do you expect most consumers to find you?
Make sure each and every marketing message you send out has had some thought put into it. Secondly, it is also important to know your audience each time you reach out to them. Lastly, the vehicle or vehicles you use to transport your message (email, social media, texts, press releases etc.) also need to be thought out before you hit send.
As for the messengers, your employees and current customers (see more below) are two of your best resources.
When it comes to the former, be sure your workers are up to speed on a whole host of ways to make your brand as relevant as possible. Two such means are video conferencing and webinars for your business.
With video conferencing, you can greatly reduce one of the issues that many growing businesses run into.
That would be when offices are spread out both nationally and globally. When this happens, getting all the employees together as one can prove challenging.
By turning to video conferencing, you can bring your group together, allowing for both information and thoughts to flow freely. Best of all; the company feels like one big family.
As for webinars, this is another valuable tool that too many businesses fail to capitalize on. Webinars allow your company to spread your brand’s name online, with the added advantage that they are available in essence 24/7/365.
If you are not using webinars now, think about doing them sooner rather than later. In doing so, be sure to promote them anywhere and everywhere.
This is especially true on your social media channels, channels (Facebook, Twitter, LinkedIn, You Tube etc.) that should be getting plenty of action.
- Message and Your Customers
As great as your employees can be at delivering your company’s message, never forget your customers.
By giving them some incentives to promote your brand, you can get more marketing bang for your dollar.
For instance, don’t take your long-term customers and/or those who spend a fair amount of money with you for granted.
You can offer them items such as rewards programs, first shot at sale items before they go on sale to the general public etc. In doing so, many of your customers will be more than happy to help spread your company’s message to friends, family, even strangers in some cases.
As you can see, your message and the messengers both play key roles in your company’s ability to be successful.
Take a step back and see where your brand might be coming up short at the moment. In moving forward, make sure your business is heard loud and clear by consumers.
About the Author: Dave Thomas covers business and marketing topics on the web.
