The world is a melting pot of cultures! The different cultures arise from different countries. On top of that, each country may comprise of myriad cultures. Sounds confusing?! Well, if it does, then think about one factor. How can a single kind of web design work for all these cultures and countries? Each country has a different perspective, so the different countries will perceive the same design in numerous ways. This calls for a different web design for each and every culture!
All you need to do is find an expert in web design in North Sydney like SEO North Sydney that can help you create web designs for different cultures or at least in accordance with the culture of countries you have your target audience in. Sounds fun, right? How difficult can it be? Well, if you let the experts handle it, not a bit! But, if you dive into it on your own, then God help you!
How can Different Countries dictate the Web Design?
Each country can have different taste and perception. It is imperative that everyone understands the design. If you fail to offer that, then you can say goodbye to positive actions like purchases! Now, here are some aspects that are perceived in a different way in different countries:
- Context: Well, there are only two kind of context, high and low! Depending on the region a country your targeted audience belongs to, you will have to set a different design! Confused? No need to be. We will help you understand.
For example, Asian countries prefer more information in less space and a lot of colourful content!
European countries, on the other hand, want low context. This means that they prefer concise information that is clear. They believe in less is more!
- Colours: Have you ever seen a website that is full of colours, making it look like a rainbow?! Well, some colours might be more predominant than others! This dictates which country will understand and engage with the website. There are so many colours and most colours are perceived in a different way by most countries. But, some have similar meaning across all countries. So, when you design your website, do think about this factor.
For example, red and white have the same meaning in most countries. Red is either perceived as passionate or danger, while white is for purity and peace. But, green has a different meaning in different countries. Some countries perceive green as a sign of nature, while many perceive it as lust and jealousy.
Do not end up with the wrong mix or the country you launched the website in can write you off.
- Autocratic or Democratic: This factor completely depends on the power distance of the country. High power distance countries are autocratic and low power distance countries are democratic.
Countries like Vietnam are considered to be high power distance country! They opt for web designs that focus on expertise, knowledge, logos, certifications and official stamps among other factors. So, these countries want a website that has clear instruction for navigations.
Low power distance countries like Spain are more relaxed and prefer symbols, colours and popular images. So, they prefer websites that have an informal structure and seem less dense!
Other factors also come into play – example, whether the country believes in individualism or collectivism. But, if you have a consultant’s help, then you have nothing to worry about! They have been working in this field for a while now, and hence will have all the information ready for you. They bring you the package of knowledge and expertise. Once the web designing starts, they will research and find all about the local preferences and culture of a particular country! This makes sure that your web design is perceived well by the masses of the country, making your website a success!