By now, most businesses will know the advantages associated with running a blog. It helps to get new leads, get a positive ROI, gain more links, etc.
However, it is all well and good having a blog, but you need to encourage people through effective SEO techniques to visit it. Some of the techniques can be found below.
Use breadcrumbs – Using breadcrumbs has a couple of advantages. Firstly, it effectively allows search engines to understand the structure of your blog by using clickable paths. Secondly, it helps to improve the user experience of your blog, increasing the time spent on a site and reducing bounce rate.
Visually appealing posts – Adding tagged images to your post can seem pretty time consuming but it will definitely be worth it in the long run. It is easily achievable and can make your content rank a lot better. Additionally, an article by SEO Tribunal suggests that you use subheadings to break up your content, and use graphics and screenshots to better explain complicated terms. Not only will this help in SEO terms but it will also make your blog more visually appealing and encourage people to stop and read it.
Internal linking – This is one of the most important search engine ranking factors. A lot of blogs seem to focus purely on external links and forget about the internal ones, which is completely mistaken. When linking internally, you should use descriptive anchor texts and moderate the number of links that you use on one page.
SEO Plugins – Installing some basic SEO plugins will help give you a boost when working on your site’s SEO. A couple of examples include the Yoast SEO plugin that allows you to review each post based on a number of factors, and the WP Smush.it plugin which will compress images to improve the site’s speed.
Learn about some other cool ways to increase your rankings and improve your SEO strategies by checking out the informative infographic below.