Video marketing is a type of marketing that involves creating videos. In this process, videos are used to promote your services and business. Those videos can contain anything related to your business, but you have to make the videos in a way to draw in customers.
Videos are great marketing tools as many people nowadays prefer watching a video rather than reading an article. Videos are also the modes of communication that are accessible to anyone using a computer, laptop, tab, smartphone, etc. This means that videos can reach a wide audience.
Video marketing can really help your business because products and services are usually more explained in videos and customers understand such form of content easily. So, it can boost your sales and quality.
When making a video, you have to make it appealing, constructive, informative and addictive. Picking a good and attractive title will be a way to make your video appealing. But you also have to make the title and the content match because there are sites that make videos with attractive titles but entirely different content that has nothing to do with the given title.
Mismatched title and content make viewers annoyed especially if the content is not what they are looking for. They can also advise others against viewing your videos. This will reduce the chances of viewers coming back to your site and coming to your site.
Making videos is not just about selling your products and services. You have to do it in a way that shows that you can help the viewers with your products or services. Show that it will be good for them to try it and you should also mean that. Being honest is a way to build trust with viewers and customers. Below are some points on how video marketing can help your business,
1. Make a plan to start your video marketing blog
Making a plan to start your video marketing blog is not hard. To start planning, you need to choose the right platform first. The next thing you need to do is to write down ideas and strategies of your services and products that you want the videos to contain. You may need to find and hire a video creator expert to start making the videos for the blog. Advertising your blog to customers and social media will bring growth to it.
Writing blogs brings about viewers and customers to your site, video blogging can do the same. Video blogging isn’t only about posting videos on your business, but also about posting videos on your business that viewers will want to see. This will bring those viewers to your site. As you can see, a video marketing blog is important and will help your business grow.
2. Video can help to engage with a mobile audience
Today is an era for watching videos on mobiles, so making videos will draw in the mobile audience. Human beings can connect through videos better than through texts. With this connection, videos can help to engage with the mobile audience.
3. Video can help to increase the SEO ranking of a business
Videos can help to increase SEO ranking of a business, and this happens because videos rank high on SEO rankings since Google is the owner of YouTube and using videos on your site will bring up the time spent on your site. Having more time spent on your site will make Google believe that you have good content on your site.
Some SEO experts like Mike suggest adding a long enough description under your video along with the website link to help with branding. Making creative videos with attractive headings and content will also draw in customers.
4. Video marketing can boost sales and conversions
Using videos to market your products and services leads to increased sales. This is because a video can reach many places and attract many viewers especially if the video has good content. Having good content will lead to viewers becoming interested in your business.
5. Helps to gain the trust of your audience/customers
Video marketing helps in gaining trust from your viewers and customers. This is because they can see you and that assures them that this person is not a scammer, fraud, etc but someone that they can trust to do business with, as a criminal will find it hard to show his face to others when committing a crime.
Like I mentioned earlier, some people understand videos better than written materials because, in most videos, things are explained and shown how to do them. For example, in a cooking video, a recipe is given and explained. But not only that but also, the making of the food using the recipe will be shown. So, the audience is shown how to do it properly as explained.
6. Video marketing encourages social shares of the business
Creating and uploading creative and exciting videos on your business can make viewers so interested in your business that they can even share it with others like relatives, friends, group chats, etc. Doing this can bring more people who can become customers to your site. This shows that video marketing really encourages the viewers to convert to buyers and then as brand ambassadors for your business.
In conclusion, understanding these points will make you more open to trying video marketing. As you can see in these points above, video marketing helps a lot in making your business grow. And also, studies show that the retention rates for information in audio and visual combined are higher than that of only audio or video.
