Web design is something that has become more and more appreciated. With the number of build-your-own website options available, the possibilities are endless. After all, every organisation wants a unique website design that achieves results.
But can a web design agency not only offer you a distinctive website but also help you improve your company’s performance? Absolutely. Click here to see a great example. But first, you need to think about what you want, and your customers or visitors want, from your website.
What, in essence, are you hoping to achieve with a new web design? Is it to drive up sales? Increase brand awareness? Or do you want to make your organisation appear respectable and knowledgeable within your industry? These questions may sound obvious. Nonetheless, many companies completely outsource their website design development to a web design company with limited instructions and end up receiving functional, but ultimately dull, sites.
If a client doesn’t clearly understand what they want from a new business website, how can a web designer deliver? Of course, a good web designer will collaborate with you and make suggestions.
Thinking clearly about your target audiences, for instance, is vital: are they investors, customers, clients and/or journalists? Do you instead target particular age groups and demographics? What do they like to see on a website? And when your target audience visits your website, what do you want them to do? Answering these questions can enable proper web design to achieve the goals you have for your business.
Web design is just as much about the type of content that you have on your website as it is how well it is designed. Content is what lets your visitors learn about you, who you are, what you do and why they should complete an action on your site.
Content covers a host of different things from your ‘about us’ page, to your sales inventory. There are also a lot of other types of content that you might want to consider for your website.
Not every type of content is suitable for every website and it is important to work with your web designer to ensure you have the right type for your needs.
Infographics are extremely popular because they provide a lot of information and hard numbers in an easily digestible format. However, you must ensure that they are well made and that the information they provide is correct.
Memes are increasingly found pretty much everywhere. They can be used to make a serious point, or to inject some light relief into a serious or heavy topic. It’s a great way to stop readers from getting bored, but it shouldn’t detract from the point you are trying to make.
Videos provide a good alternative to the written word, especially for explaining how to do something. However, they need to be in a format that will work and should be well produced; all without slowing down your page loading speeds.
Product reviews, opinion posts and guides all also have a place on a website, but should be well written and keep the intended audience in mind.