Businesses can seem so fixed in their operations, but that’s often not the case. Like anything else in life, for a business to endure the test of time, it must change. Look now how so many businesses are using progressive politics to help market their brands. This is not to criticize those politics at all, only to say it’s interesting to see how companies have managed to position themselves in a visible space alongside these areas. They know how to get views through making use of a moment. Does Coca-Cola change their bottle labelling to pride colors because they want to advance the cause? Perhaps, there are likely some well-meaning people making those decisions. But we cannot pretend this also isn’t used as a marketing tactic, however necessary that is.
That being said, finding new leads for your business is much more than considering how best to present yourself. This is especially true in the times after the Covid-19 lockdowns, as businesses scramble to return to normality and to compete for the best path forward. In some areas, the playing field has been levelled.
So, how can we find new leads for our business in the best context? Let’s discuss this topic, and find out:
Tenders can be a great new direction for a range of businesses to utilize, because they can bring a sense of renewed purpose to your brand. Online tenders are often bid on and secured through the form of contracts for a particular purpose. If you have the resources, the manpower and the time to achieve said contract requirements, this can be a great manner in which to secure regular, cycling new leads for your business. If anything, it’s worth seeing what’s out there.
Conversion rates manner. For instance, if using Google Ads to manage your brand, you may wish to analyze the metrics in order to assess just where your traffic is coming from. Which pages of your website hold the most conversions to actual leads? How can you increase this? How navigable is your platform? Conversion rates can be as simple as assessing how many people buy something when they come into your shop, and what those frequently-bought items suggest about your store layout. Offline, online, it’s all worth thinking about for renewed commercial insight.
Might it be that B2b clients are waiting and ready for your call? Connecting to other services and widening the margins regarding whom you serve could be a great idea, because other businesses are in need of aid too. Perhaps you run a cleaning service. Might it be that you’re struggling to get into people’s homes for cleaning because people aren’t interested in inviting people into their homes in the time of social distancing? What if you offered cut-rates to clean offices for businesses in need of care? It could be that securing work this way helps you make use of an opportunity, while also supporting your own revenue streams.
With this advice, we hope you can more easily find new leads for your business.