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Tag: Conversion rate

A/B Split Testing to Drive Business Growth
content Content Marketing web website

A/B Split Testing to Drive Business Growth

nancyrubinJune 1, 2021
A/B Testing, also known as a bucket or split testing, is a strategy for looking at two variants of a page or application against one another to figure out which...
5 Reasons Why Direct Mail Isn’t Dead
branding Content Marketing Digital Direct Mail Marketing

5 Reasons Why Direct Mail Isn’t Dead

nancyrubinAugust 7, 2020June 15, 2021
The rise in technology led to traditional forms of marketing lose its impact. This common perception has led to people going on paperless marketing skills. Direct mail still has a...
Finding New Leads For Your Business
Business Content Marketing Marketing sales Search SEO small business web website

Finding New Leads For Your Business

nancyrubinAugust 6, 2020August 6, 2020
Businesses can seem so fixed in their operations, but that’s often not the case. Like anything else in life, for a business to endure the test of time, it must...
How to Improve Your Website Conversion Rate
Analytics Artificial Intelligence customer service Information Technology Search web website

How to Improve Your Website Conversion Rate

nancyrubinOctober 8, 2019October 24, 2019
For those who are new to the online world of business, the conversion is the act of transforming a website visitor into a customer. Naturally, if you are not in...
7 Characteristics of High-Converting CTA Buttons
advertising Business Content Marketing Marketing sales small business web website

7 Characteristics of High-Converting CTA Buttons

nancyrubinJuly 26, 2019
What is CTA, or Call to Action? Simply speaking, this is a term used in marketing management to promote the content and advertise selling. It is a way to communicate...
eCommerce Metrics You’re not Looking at but Should be
Analytics big data data eCommerce sales SEO website

eCommerce Metrics You’re not Looking at but Should be

nancyrubinAugust 14, 2018February 19, 2020
Nowadays, there are various ecommerce stores available to online consumers. What's more, there are countless new ecommerce businesses being opened each day. With such a strong competition on the market,...

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