According to a survey conducted by GlobalWebIndex, about 80 percent of adult Internet users own a smartphone, and 75 percent of smartphone users are using their phones to access mobile Internet services.
As such, if your business website is not optimized for mobile, you may be missing out on a great opportunity to expand your customer base and increase your revenue.
Normally when people think of texting, social media and mobile marketing, minds shift towards the 20 something crowd. And, though, while, yes, this is a crowd that has embraced mobile marketing to the fullest, it’s certainly not the only one.
Surprisingly, baby boomers are one of the largest demographics to be engaging in mobile technology.
With more and more consumers wanting their products and services yesterday and not today, having an app is a great way to reach them with information about your brand.
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