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By serving as a new and innovative marketing channel, virtual events have transformed the business scene over the last few years. Their popularity has skyrocketed during this COVID-19 emergency that...

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What is Cross-Selling and Why It Can Improve Sales

nancyrubinAugust 13, 2020August 13, 2020

The number of companies implementing cross-selling techniques into their businesses has been increasingly growing over recent years. It seems that cross-selling can effectively increase your sales revenue and ultimately improve...

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Your Business Can Still Thrive In 2020

nancyrubinJune 20, 2020

A lot of business owners have faced a worrying few months, and there is no denying that there are hard times ahead. However, this does not mean that your business...

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How to Expand your Small New York City Business

nancyrubinMay 25, 2020

Starting a business in New York City is anything but easy. However, the effort it takes to expand your small New York City business and beat niche competition can be...

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Are You Protecting Your Business?

nancyrubinApril 10, 2020

You have worked hard to get to where you are as a business owner. With that in mind, are you doing all that would be necessary to protect it all?...

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7 Fun Gifts For Your Next Charity Event!

nancyrubinMarch 20, 2020

When you have a big event coming up at work or you are hosting an exhibition, you need to consider what swag you want to hand out. Half the people...

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Unique Ways Streaming Technology is Being Utilized

nancyrubinMarch 9, 2020March 6, 2024

Streaming services like Netflix, Amazon Prime and Hulu have grown to be one of the most popular ways to view entertainment and other media. More and more often, people are...

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4 Pieces of Equipment to Make Your Job Easier as Your Business Expands

nancyrubinJanuary 20, 2020

The expansion of a business can be exciting. On the other hand, business expansion can also present a unique series of challenges. Indeed, time and again a business ends up...

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How to Find the Highest Quality Materials for Your Manufacturing Business

nancyrubinDecember 18, 2019December 18, 2019

One of the first steps to starting a manufacturing business is getting access to materials. If you want to produce hundreds or even thousands of products, you can’t expect to...

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Why Merchandising Rights Are Worth So Much Money

nancyrubinOctober 24, 2019

From storied film franchises to beloved childhood characters, merchandising rights commonly represent a large portion of a property’s overall value. Modern marketing strategies make use of a technique known as...

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Virtual Events Have Changed the Business Landscape