audience Archives

You follow all of the best practices, create killer content and have a clear call-to- action button. You know that you’re doing everything possible to improve your conversion rates, but...

budgeting Business business finances Finance Marketing small business team

Chief Challenges Business of Today Must Face

nancyrubinNovember 29, 2018January 31, 2023

Getting operations off the ground is a daunting challenge. Yet, it is just the beginning of a series of trials and tribulations: the process of navigating the market and outmaneuvering...

advertising branding Content Marketing customer service

Losing Focus? How to Identify Your Marketing Audience

nancyrubinNovember 21, 2018October 23, 2019

Effective marketing is essential to getting your business the exposure it needs to bring in new customers, and to retain old ones. Without careful planning and execution, not only will...

Analytics big data data sales

How #BigData Can Transform Your #Sales

nancyrubinNovember 15, 2018

Big data, cloud computing, AI and machine learning are all popular buzzwords these days. Nearly everyone is talking about these technologies and how they can be leveraged to provide benefits...

advertising Analytics branding Communication Community Marketing

5 Audiences Your Business Should Cater to in 2018

nancyrubinApril 20, 2018

The digital world is helping to wall off audiences from each other, creating niche markets that would not have existed in past business generations. This is actually a prime advantage...

content Content Marketing SEO Social Business Social Media

Using SEO And Social Media To Grow Your Business This Year

nancyrubinMarch 8, 2017

Using SEO and social media isn’t just an option these days; it’s a necessity. If you want to make sure that your business grows at the rate you want it...

application application development applications Marketing Mobile

Appy Days: The Undeniable Benefits Of Launching An App

nancyrubinMarch 1, 2017March 1, 2017

Photo: Smartphone and tablet devices have revolutionized the way we interact with technology. Subsequently, Apps have become one of the modern phenomenons to influence the world of business. Quite frankly,...

content Content Marketing data Marketing

Put Some Spark in Your Database Marketing

nancyrubinAugust 25, 2015July 16, 2020

Database marketing is at the heart of any successful customer outreach campaign. From online marketing to the management of your website to the content within, a stale database marketing game plan will result in lackluster campaigning.

Marketing Mobile

Are Your Mobile Subscribers on the Run?

nancyrubinJuly 17, 2015

If your business runs a mobile campaign, then you already know how important opt-ins prove to be.

However, no matter how hard you try to keep your opt-in numbers up, sometimes your current subscribers decide to opt-out.

podcast Social Media

Podcasts Are a Great Marketing Tool

nancyrubinMay 28, 2015

Have you included podcasting in your marketing strategy? Podcasts are a great marketing tool that can be used to form a connection with your audience, promote your business, and keep...