Experts often say websites are like cars. If you don’t take proper care of them, they’ll crash or break down. Therefore, if your business is online, it’s critical to know how to manage the website like a pro. With that in mind, let’s take a look at five essential tips for managing your website.
Website backup
Just like the data on your hard drive, your website needs to be backed up. Unfortunately, hacker attacks and server mishaps happen, and being prepared is a must. Without a back-up, you risk losing all your important data, which can be a major setback for the organization. Moreover, having a backup can save you money in case something goes wrong with your site. If you have an online store set up, every second your site is down translates into a loss of revenue. A backup allows you to keep the downtown to a minimum and not miss out on a single potential customer. On top of this, website backup can come in handy when rebuilding your site or updating one part of it.
Speeding up your loading speed
One of the key elements of website management is speeding up your loading time. In the beginning, your site may load fast but over time, it will get overloaded with content. More content translates into a heavy database which takes more time to load. The last thing you want to do is drive people away with a site that takes too long to open. To fix this, take a look at your image sizes and optimize them. Also, check if you’re using too many plugins and see if there are some you should disable. Another thing to have in mind is that sites that receive heavy traffic tend to load slowly. If you spend a lot on marketing, you might have to follow with speeding up your site.
Uploading and refreshing content
The content you upload to your website is what makes users stick around. That’s why creating the best content is imperative. Besides uploading quality content, you also have to make sure you use different types of it to suit everyone’s needs. Blog posts and videos will do the trick but diversifying your content even more is recommended. Luckily, companies such as Infostarters provide infographics that might be exactly what your website needs. No matter what you do, keep coming back to your content and update it on a regular basis. There’s no point in keeping outdated content on your site. Refresh your content regularly and provide only the most accurate information to your visitors.
Database optimization
Whether there’s a blog section or an online store on your website, it has its own database. That database contains all the information you upload to your website. The more data there is on your website, the more important it is to optimize it. Optimizing your database can give your loading time a boost, which is exactly what users are looking for. Also, when your database is optimized, you’ll have more space for new data in it. Last but not least, database optimization can improve your website’s security and keep your data safe. The best way to get the job done is to use software that has been specifically designed for website optimization.
Checking your landing pages
It’s common for businesses to use paid advertising on social media and search engines. If you do that, it’s extremely important to take a look at your landing pages every now and then. Users will be directed to these pages and if they don’t work the way you want, chances are they’ll leave. Not only this, but users won’t even get a chance to take a better look at your products or services. To make sure your landing pages are working, check if they load too slowly due to heavy traffic. Also, assume the POV of new visitors and try to figure out if they get a clear idea of your offer. The more time and effort you put into managing your landing pages, the more effective your ads will be.
Website management is like everything else about running a business. Things won’t get fixed until you take some time to work on them. Follow the five tips covered in this post to keep your website in tip-top shape.
Diana Smith is a full time mom of two beautiful girls interested in topics related to marketing and latest business trends. In her free time she enjoys exercising and preparing healthy meals for her family.
