How to Launch a Startup From Your Home Office

Home offices used to be an anomaly. Today, they are quite common. Constant development in tech and the digital economy has created many remote jobs. Professionals can work online, full-time or part-time, from any location.

Startup at Home

What was once a home study has now developed into a functional office. Working from home makes sense: low expenses, no commuting, no dress code and in many cases, flexible working hours.

Many startup businesses have discovered the perfect HQ location within the comfort of their founder’s home. But, it’s not something you can do in one click. Launching a startup from your home office is a step-by-step process.

Let’s walk through the basics. Learn about each step you have to take, and don’t any shortcuts, because that can make or break your business.

To understand your business, know your clients

What sort of startup are you launching? Are you leading a team of app developers, producing a new gadget, or offering creative services? More importantly, who are your clients?

Knowing your clients base is crucial. It defines the nature of your startup as much as the type of business that you conduct. You need to know who you are addressing.

Find out as much as you can about the type of clients you are targeting. Age, income, location shopping habits, online habits – learn the demographics of your client base. If you are presenting your startup to the wrong people, there’s no way you can become profitable.

One of the best ways to discover the characteristics of your clients is to look at your competition. Those businesses who are closely related to your own.

Who are their clients? They are most likely the same people who would be your clients. Find out what they love about your competitors, and what they wish was better. That way, you can gain a market advantage from the get-go.

Plan out everything. Create a business strategy

Set your goals in advance. Not just your ultimate goal, but smaller ones you need to achieve on your way to your end goal. No startup can reach its maximum right off the bat, which is why a growth plan is necessary.

What should you do on the day of your launch? How does your startup have to look like after a month, or two months in business? To take the pressure off, consider each step an achievement you have to unlock, just like in a video game.

These can be small tasks that have to be completed, or bigger assignments. Each time you ‘unlock’ an achievement, you can move forward. By using this method, your startup will have a stable growth.

Get the right people for the job

Your startup needs a team. You need to get the right people on board. Depending on the size of your office, you could have others working at your side, a remote team, or a combination of both. Either way, you’ll need to recruit team members.

Recruiting can be difficult process. Searching for reliable freelancers who are willing to work in a remote team is a good idea. Most likely, you’ll need developers, but also content writers, marketers, accountants and more.

Luckily, the Internet has made recruiting employees much easier. Sites (and their accompanying apps) like Guru or LinkedIn can help you find the perfect people. Additionally, you can conduct your search on social networks, specialized forums or even larger communities, such as Reddit.

This has to be emphasized: Your screening process has to be thorough. Interview each potential candidate and test their skills. Never hire anyone you can’t completely trust. Your team has to care  about your startup as much as you do.

Your home office has to be like a corporate office

Sure, you’ve heard success stories about businesses that were started from someone’s basement or attic. But, that probably won’t work today, especially for startups who face incredible competition.

If you are launching a startup from your home office, it’s a given that your office is fully equipped and functional. That means you have already found the best spot in your home for an office, and it is in use.

It has everything an office needs: gadgets, IT support,  a reliable source of energy plenty of light. Can it host more people than just you?

Even if it is a small space, big enough for you and maybe one or two associates, it still has to function like a corporate office. No distractions from the rest of your home! Yes, a home office is a more relaxed setting, but it has to be productive.

Apart from typical business tasks, you still have to manage the appearance of your office. Don’t allow clutter to dominate your work space. Clean up, do regular maintenance, make sure everything is tidy.

Make sure you have the right apps and software

We’re talking about software solutions and apps. These days, you can find an app for any task. Those team members we were talking about earlier? Some of them can be replaced by apps. Additionally, you can also find an app that can help you manage a remote team.

Accounting? There’s an app for that. It’s up to you and your budget to decide whether you need an app, or a hired professional. But, there is much more that you can do with the help of apps.

Talk to your team with an app like Slack or Trello, share and save files with an app like Dropbox. You can manage your social media accounts with HootSuite, and handle electronic documents with PandaDoc.

But, don’t overuse them. Get the ones that you think are necessary, based on the features of your startup.

Build a landing page for your startup

Every business – even freelancer working solo – needs a landing page. It’s your online starting point. And it has to be designed in a way that will hook first-time visitors into staying on your page and learning more about your startup.

Remember, when browsing online, people have a very short attention span of only ten seconds or so. That’s the time you have to showcase what your startup is about. Your landing page has to explain everything instantly, but also look professional.

There are many ready-made web design services that offer great landing pages. If that’s your industry, you can design one yourself. Or, if your budget allows, hire skilled web designers to deliver what you need.

Present your business in a couple of words and pin that to the top of your page. Use keywords you want associated with your startup. Make sure your contact options are clearly visible to visitors. Everything has to be one click away: blog, more info, your about section and social media pages. Keep it simple and functional.

Maximize social media presence for better exposure

How can your potential customers find you if they don’t see you on social networks like Facebook, Twitter or Instagram? Having a landing page is necessary, but so are social media profiles.

Unlike landing pages, social media profiles need a more personal approach. This is where you need to showcase your startup as if it had a personality of its own. Ask yourself: If my startup was a person, what sort of personality would it have?

Based on that, create a ‘voice’ for your startup. A voice you want to be heard across social networks. A personality that will communicate with fans and followers. Interact with your audience, ask for feedback, participate in discussions.

People love feeling as if they are a part of something, and they react to brands that have online personalities. That’s what you need to utilize. Remember – you need to be consistent. Post content on social media based on a previously determined schedule. You have to be in your fans’ newsfeed regularly.

Ready? Go!

What started as simply working from your home office has grown into a potential startup. You don’t think you have what it takes? Take it one step at a time, as presented here, and you’ll discover that you too can launch a successful startup from your home office.

Author byline:

Josh McAllister is a freelance technology journalist with years of experience in the IT sector. He is passionate about helping small business owners understand how technology can save them time and money. Find him on Twitter @josh8mcallister

8 Simple Motivational Tips to Get Ahead in Business

When I started my first online business – self motivation was a bit of a problem. I hadn’t been someone who’d had problems meeting deadlines or getting work done in previous jobs when I was working for someone else – but with no clear deadlines in place for a lot of what I was going to do – it became harder. Self-motivation is one of the hardest things to master when it comes to setting up your own business – but if done right, it could help you take a step up to the next level.

If you’re looking to get motivated so you can make your business-life a success, hopefully these 8 simple tips will help you like they did me.

1. Do the hardest task first

A lot of people start small to build up momentum. While this can work, I found that I was often really just putting off the hardest, most important tasks. Do them first, then they won’t play on your mind for the rest of the week, and your other (easier) tasks should fall into place.

2. Find a dedicated workspace

It’s all very well working from home – but try not to work in front of the TV or in a room you use for loads of other things. That’s an in-built distraction factory you could do without. I actually started renting a little remote office-space in my local area. I didn’t use it all the time – but when I knew I needed to completely cut out distractions I’d work from there. It made it feel like I was going to work again, which I think gave me the will to act a bit more professionally and get more done.

3. Have a clear plan

Plans are important. If you know exactly what you’ve got to do that week – you’ll be able to stick to it much more easily. Don’t simply do tasks as and when they come – not only is it easier to forget things, it’s also easier to ignore important stuff.

Work through your plan in order, even if you don’t really feel like doing one of the tasks when you get to it. Doing it and not putting it off will actually make you feel better and increase confidence, making the next tasks even easier.

4. Take regular breaks

Working solid through the day isn’t a great idea. Give yourself a break to walk around and get a drink. Just make sure the break isn’t something like watching a bit of TV, where a few minutes could turn into a few hours of procrastination. Grabbing a bit of food and a drink is fine, but don’t use your breaks as an excuse to do something major that’s going to take more than 5-10 minutes. When you’ve built up a head of steam in your work, you don’t want to lose that because you’ve been doing something else for too long. But you also don’t want to burn-out through being too overworked.

5. Avoid distractions

This one kind of ties into a couple that we’ve already looked at – but distractions are bad news.

I used to take my laptop to the local coffee store and do some work there. While I thought the change of environment and extra caffeine was helping me – I was wrong. There was always something going on, something to look at, and something to interact with – and plenty of noise, too. Coffee shops might be fine when you’ve got a few light and easy tasks – but not if you’ve got serious work that needs doing. Leave them as a treat towards the end of the working week when you tie up some loose ends, rather than a regular thing.

If you’ve got a roommate – make sure they know when you’re working so they don’t disturb you. Switch the TV off, and avoid social media. If you use it for work, fine, but there’s a fine-line between productive social media marketing and an excuse to procrastinate. Don’t log-in to your personal accounts.

6. Hold yourself accountable

Tell people what you’re going to do so that they’ll hold you to it. Since you don’t have a boss – give yourself other people to make you accountable to.

7. Listen to music at the right time

You probably don’t want to be listening to music if you’ve got something important to think about. But if you’re on to your easier tasks and what to lighten the mood and give yourself a change of pace – some music could do the job. But don’t let the music become a distraction.

8. Meditate before you get started

5-10 minutes of light meditation at the beginning of the day really helped clear my mind from distractions and get me in a relaxed mood for working. I was no meditation expert – I just looked up a couple of newbie guides online – but it helped get my head in the right space for work and it’s something I continue to use regularly. Give it a try for a week or two, even if it’s not something you’d normally go in for.

 

About the author

These tips were by Keith Elton. Keith has years of experience in the business world and enjoys sharing his motivation tips with those new to the industry. He also recommends looking up some motivational quotes online if you’re looking for even more inspiration.

6 Steps to Starting a Lucrative Home-Based Business

Running a home-based business is the opportunity to work comfortably doing something you enjoy. As your own boss, you set the hours, make the rules, and keep all the profits. You can even make time to spend with the kids. That is why more and more people are considering starting a home business.

However, when starting any type of business, you have to prepare thoroughly: make a business plan, find investors and potential clients, appropriate workspace etc. A home-based business is no different – besides the workspace part, you’ve got that taken care of. In order to make it a successful one, there are steps you need to take before the opening day.

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Photo Credit: Unsplash.com

Make a Wise Decision

There’s a difference between talents and skills. Talents are traits, like creativity. Skills are things you learn, such as coding apps or building fireplaces. It’s the combination of the two that translates to a business.

Use your skills as business ideas, but eliminate anything that’s wrong for your lifestyle, such as spot-welding in the living room. You can also disregard your corporate skills like “office manager” if you’re planning to work on your own.

You will need talents like initiative, innovation, discipline, and a sense of organization. If you can’t work efficiently and overcome obstacles, you won’t be in business for long.

Find the business concept that best fits your abilities. Whatever choice you make, it should be something you feel passionate about: you’ll have to invest a lot of time and energy into making your business a lucrative one, make sure you enjoy that time.

2. Legalize It

While you may have new-found freedom in your work, federal, state, and local authorities still require accountability. Find out what your business requires for proper licenses and permits.

Inquire about your tax obligations. As a sole proprietor, you’re responsible for your company’s taxes and debts. Compliance with tax law, licenses, insurance, and federal or state regulations can be complex. It’s always a good idea to consult with a business attorney to find the right solution for your business model and goals.

3. Set up the Office

Before setting up the home office, check if local ordinances allow you to conduct your business from home. Then, as you start planning, consider the surroundings. If you’ll meet clients there, both you and your house need to make a good impression: wearing clean clothes isn’t enough when you work at home. Your property must be well-maintained, clean and comfortable. A neat workspace tells clients that you will also take care of their business in an organized and dedicated way.

Even if your business is conducted mainly online, you’ll want a dedicated spot to work in. A separate room is best for minimizing distractions. If you don’t have one, set aside ample space in the living room, bedroom, or kitchen. You have to set boundaries with your family members to avoid distractions. A physical barrier is the easiest way to achieve that – if you don’t see each other, it will be easier to resist the need to hang out. In a separate room, you can be completely dedicated to work during working hours and give all your attention to your family when you close the office door.

4. Mind the Security

Don’t assume that homeowner’s insurance is enough to cover your business assets. You may need a separate policy rider for designated business assets.

To secure these assets, consider burglar alarms and surveillance cameras. You should always have a home-wired smoke alarm and fire extinguisher in your office. If you’re expecting to receive packages, a post office box might be a better idea to reduce the risk of theft.

Digital security measures should include firewalls, anti-malware, encrypted messaging and data storage, and strong passwords. Be sure to back up critical data regularly to devices like external hard drives or flash drives in the event of power outages or computer viruses.

5. Get Acquainted with Technology

In addition to security, you should become familiar with business technologies. Every task you can automate or streamline improves productivity. For example, stick to digital documents rather than paper ones to reduce office expenses, wasted effort, and clutter.

An effective technical strategy might include cloud services, business software and apps. You’ll find free online storage, but you can also invest in affordable paid apps that provide more features. Expense-tracking apps will help you keep organized records. Some include features like identity theft protection and data breach alerts.

You should also have a company website that serves your customers 24/7. Take the time to find the web hosting, site layout, and content that works best with your brand and your market. Consider using apps to track your social media efforts so you can determine which platforms and posts are working best for you.

Take advantage of VoIP (voice over internet protocol) solutions as a cheaper, higher-quality alternative to traditional phone exchanges. You should be able to add useful features like video chat, audio recordings, and automated menus to improve customer interaction.

6. Develop a Work-at-Home Attitude

In some ways running your own business is harder than working for someone else. It takes self-discipline. For instance, it’s harder to get up and start work each morning when you always have the option of sleeping late.

Regard running your home business as you would working for another company. Try to keep to a productive work schedule and ask family and friends to respect it. Establish priorities and keep a daily to-do list. But allow yourself some time to unwind or your stress levels will keep climbing.

In conclusion, a home-based business could be a great opportunity. Just be sure you have the right business idea to suit your particular skills and talents. It’s important that you can stay motivated and be productive. While there are a lot of elements required to start and manage a business, working profitably from home is possible through thoughtful planning and developing good work habits.

 

Author Bio:

michelle_lauryMichelle Laurey is a freelance writer who enjoys fitness, relaxing in the fresh air, trying to live a healthy life and daydreaming about visiting new places (and actually visiting them). Her best ideas and problem solutions appear while she’s riding her bicycle. You can reach her via Twitter.

How to Obtain Funds to Expand Your Home-Based Business

When it comes to developing your home based company, there are a number of different points to take into consideration. Firstly, if you are looking to expand your company from home it all depends on what type of industry you are in. For example if you are an online company or e-store selling stock then you may want to think about increasing your warehouse. In addition, you may want to examine what you might need in order to take your company to the next level. However there are many hurdles to jump beforehand. Check out below just some of the ways you can obtain the necessary funds.

Friends and family

At the end of the day it is better to start your fundraising much closer to home. If you ask your friends or family for a short term loan, they may be much more inclined to assist you. In this way having those who you trust the most helping you ensures that;

  • There does not need to be a written contract agreed by both parties.
  • It is much more informal and you have a much better chance of obtaining funds.
  • Trust and reliability is already there which can help you significantly.

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Angel investors

You can also have the chance to take advantage of a wide variety of angel type investors who can help your business. This means for an amount of money as well as a potential stake in your business you can benefit from a partnership not to mention funds. However you will need to impress them with;

  • A professional presentation.
  • Forecasting projections on turnover as well as sales.
  • Convincing them how your business aims to grow, whilst at the same time identifying competitors.

Bank

Another area which you could turn to is of course going to your bank. They may have the ability to help you out with financial funds such as business loans. On the other hand, your bank may be able to assist with presentations as well as giving you support for your business in more ways than one. However you will have to present your case and persuade them that your business is certainly worth investing in for the long term.

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Fundraising

Another way in which you could develop your business is thanks to fundraising sources. You may be able to get someone on board in order to help you out with this particular method. It may be time consuming to do, but by bringing in a trusted individual they could;

  • Approach companies as well as individuals on your behalf who may want to invest.
  • Already have contacts or leads who may be interested in supporting your company financially.
  • Perform fundraising both on and offline and through social media networks.

Crowdfunding

Known as crowd financing crowdsourcing or crowd-sourced fundraising, this recent social phenomenon is a group effort where people come together to club money together. In the majority of cases this is normally done via the web and supports a host of organizations from startups to small businesses. By gaining small contributions from different types of parties, it enables you to collect funds through a wealth of small contributions from numerous parties. There are a host of crowdfunding models which usually involves;

  • Several people or companies where you can pitch your idea to be backed.
  • Setting up a page online to promote your business and what it entails.
  • Spreading the word through social media, friends, family and marketing techniques.

As we can clearly see there are several ways in which you can obtain funds for a home based business. If you follow some of these tips, you will be well on the way to expanding your company in not time.

Author Bio:

Zoe George is a freelance writer for Discovery Credit, a professional finance company that specialises in helping clients find the best solution for their money concerns. They provide business loans that can be used in a variety of situations.