While there are – probably – dozens and dozens of ways in which Google likes to rank the content on your website, none of them has become more emphasized than “freshness”. So, in order to get straight into it and not beat around the proverbial bush any longer, here are some of the most important ways in which the god-that-is-Google tends to determine how fresh your content is.
Every single web page is going to be valued based on its inception date, something that holds less and less value as time goes on. Just so you know, the inception date is the time when Google first becomes aware of this new content, which tends to happen when the crawlers first detect it on your website or when Google finds a link to this content.
A Matter Of Updating
This is something that has gotten a little bit more attention over recent months. Instead of just rating your content on when it was first uploaded, Google also ranks your content on how regularly it is updated. Content that gets tweaked regularly has more value than content that never changes. Let’s say you go back through your content and change a sentence. Whoop-di-do. However, if you drastically change the main body then you will be having a much bigger impact on this freshness thing.
Frequency Of Changes
Ask those in well-respected SEO services, and they will tell you another huge proponent in the hunt for a better rating is the frequency in which your content gets updates because that is what will keep the Googlebots coming back to crawl your website. Let’s use some examples. Let’s say you have a blog that gets updated once a week as a means to keep your customers in the loop with what you are up to. Okay, that’s once a week something new gets added. Compare that to a major newspaper where their entire body of content gets altered daily and you see which one is more valuable to Google.
New Pages, Please
Another great way to improve the freshness of your website is to create new pages. This is something that a blog manages to do better than anything else because you are not only creating new pages regularly, you are also adding pages that are high in original content. That’s epic. That’s going to get you a freshness score to be super-proud of. You don’t need to go mad on this front, but a new page every so often will have a big impact.
Linking Plays A Lovely Role
Just so you know, the freshness-o-meter is not restricted to your page’s only. It also has a lot to do with the external links that you are using. These tend to wield a lot of power when it comes to measuring freshness. That is why you should always include a cocktail of internal links, outbound links and, if possible, links on external websites that link back to you. Google loves link-building because it makes you look relevant or, to keep with the word we have been using, fresh.