A Beginners Guide to Online Growth!

With the boom that is being experienced within the world of e-commerce, it is no wonder that more and more online businesses are popping up all over the place. This is a good thing that you should take advantage of and use to finally get you in a position that you are doing what you love and able to leave that job that ha a dead end. There is a lot that you need to make sure that you keep in mind before you even begin this journey for your business needs. Having this information beforehand will help to reduce the number of mistakes that you will make when you get ready to begin your online business. Let us take a look at a few of the things that you need to make sure that you keep in mind before you start this journey.

Market to the Right Demographics

There is something to be said about making sure that you are sending the right message to the right people. One example of this would be to make sure that if you are going for a crowd that is into surfing, then you do not want to target people that are into buying customized dog collars. The key to being popular is to make sure that your marketing is hitting the mark in the demographics you are aiming for. This can save you a lot of trial and error that many beginners will make when trying to get their business up and running. The next tip will be just as important as you will want to make sure that you look at the method of getting paid for your goods and services.

Setup a Payment Gateway to Accept Payment

Having a way to accept payments will be just as important as the business end of things. This is why you need to make sure that you set up a payment portal that is reliable, safe and easy. This is a step that many people will forget about as it will not be at the top of their thought process. Knowing how to find a good payment gateway and how to get it set up will be a very important process that you have to make sure that you keep in mind.

Accept Multiple Forms of Payment

There is no need to move forward if the payment side of your business is not in place. Even once you get the payment gateway established, you will need to make sure that you are accepting all forms of payment. Many businesses lose out on potential customers due to the fact that they limit the types of payment that they are able to accept. If you only accept cash, then that will reduce you from being able to be an online business. If you only accept Visa then you are not getting the customers that have other forms of credit cards that they use online.


Make sure that you are making yourself mobile ready to deal with all of the customers that will be doing business with you on a regular basis. More and more people are living online and as such, they want sites that are mobile friendly. Nothing is more frustrating than having a site that has not been optimized for mobile devices and as such will not display the correct way. This can hurt you in the fact that customers will not want to do business with you as well as it may affect the ability for you to accept payments.

Offer Feedback Options

A customer having the ability to leave feedback is one of the most important things that you can do in helping to build a customer base that will in the end trust you. Having the ability to accept this feedback as well as helping to listen to the feedback and take the advice that is being given to you via the customers. The feedback that they are able to provide to you will help you to better cater to their needs and allow you the chance to make things better for your business and thus allow you to improve on areas where you are a little weak.

Market the Business as Much as Possible

Marketing the business is as essential as the other parts of running the business. If you fail to market it correctly, then your efforts will not be as successful when trying to get new customers to come and check out your business. The ones that you do have will get bored as there will not be anything there to help and keep the customer engaged. If you are not sure what you need to do in the marketing of your business, then you can always hire a firm that will handle all of the details for you.

As you are able to see, there is a lot of running your own business and the more that you understand from the beginning, then the better results that you will have. Following these tips, will make sure that you have a business that will be profitable and will go a long way in helping to give you a sense of accomplishment.

Have Content/ Products that People want

There is no use in having products to sell if the people do not want to buy them. This will involve a lot of research to see what people are and are not into and what types of goods or services that they are seeking out. A little research, in the beginning, will lead to a lot better results for you down the road. Look closely at the things that are doing well and those that are not doing so good and shift your focus on these accordingly. Take ideas from established online stores like Oroton outlet to have a clear idea and implement them in your case. This will help to lead to you having a lot better results with getting products sold in a timely manner. After you have established the selection of products that you are going to sell, you will then want to make sure that you focus on the marketing of the products.

Apps All Business Owners Should Consider Using

In this day and age everybody is using their phones or tablets to make their lives easier. Whether it’s sending a quick email on the way to work or simply keeping up with family members on Facebook, apps make it easier than ever to complete everyday tasks. The business world is actually greatly affected by apps these days too, and no matter what kind of industry you’re in, you can find the perfect app to help you run your business more smoothly. Take a look at these apps that all business owners should consider using and see if there’s any that could benefit your business!


Anyone who is anyone is using social media as a way of promoting their business – and for good reason too. Social media can quickly and efficiently grow your business. The more followers and interaction that you gain from social media = better business. Crowdfire is an app that allows you to schedule posts to your social media accounts, saving you time and allowing you to get on with other tasks. The app can also help you grow your following too, so it’s definitely worth investing in the premium version of the app.


If you’re running a business that requires you to be in contact with drivers carrying highly sought after loads like gas and oil, it’s essential to be able to keep in contact with them at all times. Greasebook.com allows you to do exactly that, all while tracking tank levels and submitting gauge sheets. The perfect way of keeping in touch with your drivers and running your business as smoothly as possible.


Accompany is an essential app for those that have to attend a plethora of business meetings. The app will send you a detailed email before your meetings entailing the subjects and other important information. The app works by using your microsoft and gmail accounts, as well as your social media accounts too so that it can pull up information about your contacts and prepare you for up and coming meetings.


Ever find yourself losing track of time and spending too much time on one particular task? Hate keeping track of all of those timesheets and worrying about one becoming lost? Well, with Toggl you no longer have to worry about this! Track your time worked and also use it as a time management tool so that all tasks are completed!


Finally, Gusto is a must-have app for any entrepreneur. Nobody likes bookkeeping and now you can access an app to help those boring and mind boggling financial tasks a breeze!

What apps can you use for your business? Are there any that you’d recommend for entrepreneurs looking to make their lives easier? Let us know below!


The Mobility of Today’s Job Searches

social_diningIn our day-to-day to activities, convenience is huge. People pay others to walk their dogs, clean their houses and cook their meals.

Consumers shop online, order food online and have their books delivered from online stores, often virtually.

The more things that can be handled via mobile devices – the better – right? And job searching is one of them.

Going the Mobile Route

According to an article on Indeed.com, 78% of people in the U.S. would apply to jobs on their mobile devices. People of all ages are searching for jobs on their mobile devices, as well as applying for them.

With mobile job application, the recruiters and hiring managers have to be mobile, too. The article, “Mobile Recruiting; Reaching IT Talent Where It’s At” discusses the importance of making your site mobile friendly so those job seekers can access your site and get their applications in easily.

You don’t want to miss out on a great candidate because they couldn’t apply through their mobile device to your company.

Create a Mobile-Friendly Website

Here are some things you can do to make sure your company’s site is mobile-friendly:

  • Make sure your site is easy to navigate on a mobile device – Because things tend to take a little longer in the mobile route, you want fewer pages to go through and less clicking. You don’t want a great applicant to give up on your site because it was too time consuming to get through an application;
  • Accept LinkedIn profiles instead of resumes – You can always request a resume or more information later, but by checking out a professional profile on social media, you can get a good look at a candidate and it’s easier on the candidate;
  • Use text to communicate with the candidate and let them know where they are in the process – This is easy for everyone and works that convenience factor;
  • Consider a video interview – This could be for an initial interview to save everyone time, and a person to person interview could come as the next step, or a video interview could be a secondary interview with another team member. Again, it’s using a mobile device to the full extent and working that convenience factor even more.

Avoid Barriers

Sure these are great tips for IT hiring, but they also transfer to most any other field. Because there are barriers to applying via mobile device for jobs, you want to make it as easy as possible for candidates.

Some of the barriers include small screens, the number of clicks and wait time, and uploading resumes and other information. The above tips help combat most of these and make things easier.

The attraction to a mobile job application and applying via mobile device is convenience.

You can always request more information and have that face to face interview, but a mobile application can save everyone a lot of time upfront. After all, it’s very convenient.

About the Author: Heather Legg is an independent writer who covers topics relating to job interviews, small business and social media.

Are You a Mobile-Friendly Kind of Company?

mobileAccording to a survey conducted by GlobalWebIndex, about 80 percent of adult Internet users own a smartphone, and 75 percent of smartphone users are using their phones to access mobile Internet services.

As such, if your business website is not optimized for mobile, you may be missing out on a great opportunity to expand your customer base and increase your revenue.

Here are a number of things that you can do to enhance the mobile-friendliness of your website….

Go the Mobile Friendly Route

Think with Your Thumb

Your website should be completely navigable with just one thumb, without the need to pinch or stretch the screen.

This is an important tip for improving your mobile website, because you want your mobile visitors to be able to navigate your website with one hand.

Also, if they have to pinch the screen, the content on your site is probably too small or not properly optimized for their devices. Since most of your mobile visitors will be using a touch-screen, all the buttons in your website should be big enough for larger fingers.

Mobile-Optimize Every Web Page

According to an article entitled “Is Your Site as Mobile-Friendly as It Needs to Be?”, website owners who want to achieve higher search engine rankings have to make sure that every page on their websites meets Google’s new ranking criteria.

Google has recently updated its algorithms to favor sites that perform and look better on mobile devices, and it will assess every page on your website. Pages that meet the new standards will be ranked higher in search results, while those that do not will be demoted.

The new algorithm can reduce the visibility of some of the pages in your website, so you should try to mobile-optimize your entire site.

Caching and Code Optimization

A good caching plan can significantly improve the mobile-friendliness of any WordPress or Joomla website.

Caching can increase your website’s loading time and efficiency by storing frequently requested information and feeding it out to your mobile visitors.

Different types of content on a web page, such as text and images, can be cached and accessed more easily than if they have to be located and extracted by the server with each page load.

Another effective way to mobile-optimize your website and improve page load times is to compress elements such as Javascript and CSS. This task can be performed using one of the many compression tools available in the market.

Use Geolocation

Geolocation is one of the mobile capabilities that can help you attract and convert more customers.

You can use geolocation to provide directions, enable customers to check in-store availability at nearby stores, offer targeted promotions, display prices in foreign currencies and connect to social media websites.

As mobile devices continue to gain popularity, it is becoming increasingly essential for businesses to mobile-optimize their websites.

The tips above can help you harness the power of mobile to gain a competitive edge.

About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.