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Category: branding

Colour Psychology: A Branding Need-To-Know (infographic)
brandingDesignVisual

Colour Psychology: A Branding Need-To-Know (infographic)

nancyrubinApril 11, 2020April 11, 2020
According to brand guru Walter Landor, “products are made in a factory but brands are created in the mind”. In other words, it’s your brand and not your product that...
Should My Small Business Start Physical Advertising?
advertisingbrandingContent MarketingloyaltyMarketingprofitssmall business

Should My Small Business Start Physical Advertising?

nancyrubinApril 5, 2020April 5, 2020
Physical advertising can have some pretty amazing benefits for you. And in New York City, you definitely could need it. You have to be certain to stand out. Whether you...
How to Make Your Business Stand Out at a Trade Show
brandingBusinesscontentContent MarketingDesignEvent Planningsalessmall business

How to Make Your Business Stand Out at a Trade Show

nancyrubinMarch 25, 2020March 25, 2020
Trade shows are an important source of new business and revenue in many industries, but it can be hard to attract new customers to your booth when you’re competing against...
5 Ways to Streamline Your Business Communications
advertisingbrandingCommunicationSurveys

5 Ways to Streamline Your Business Communications

nancyrubinMarch 24, 2020April 18, 2021
To help your company become more effective with your mail and business communications, here are five proven strategies. Try each of these strategies and see which one works best. When...
Virtual Event Ideas to Ensure Social Distance in COVID-19 Crisis
brandingDesignEvent PlanningfitnessonlineSocialSocial BusinessSocial LearningSocial Mediasocial networking

Virtual Event Ideas to Ensure Social Distance in COVID-19 Crisis

nancyrubinMarch 24, 2020March 24, 2020
COVID-19 crisis has put the world on a standstill. Socialization loving human beings are confined to their homes and quarantines. It is essential for their safety and survival. However, the...
7 Fun Gifts For Your Next Charity Event!
brandingBusinessContent MarketingEvent PlanningMarketingonlinerevenuesmall businessSocial Business

7 Fun Gifts For Your Next Charity Event!

nancyrubinMarch 20, 2020
When you have a big event coming up at work or you are hosting an exhibition, you need to consider what swag you want to hand out. Half the people...
5 Innovative Ways to Promote Your Business’s Brand
BloggingbrandingBusinesspodcastsmall businessSocialSocial BusinessSocial Mediasocial networking

5 Innovative Ways to Promote Your Business’s Brand

nancyrubinMarch 16, 2020March 27, 2020
There are many ways to promote a business’s brand, but not all of them are successful. Marketing a brand in 2020 is entirely different than it was just ten years...
Digital Sales Tools to Give You an Edge on the Competition
Artificial IntelligencebrandingContent Marketingcustomer serviceMarketingsalesSkillsUser ExperienceUser Interface

Digital Sales Tools to Give You an Edge on the Competition

nancyrubinMarch 10, 2020March 10, 2020
There are digital resources that businesses can use to help them have an edge on the competition. By using tools, an organization can create content that’s personalized for your organization....
5 Finishing Touches to Give Your Restaurant an Upscale Feel
brandingbuildingconsumerDesignEquipmentrestaurant

5 Finishing Touches to Give Your Restaurant an Upscale Feel

nancyrubinMarch 9, 2020May 27, 2022
As your new restaurant comes together and the launch comes closer, it’s time to take a final look at the most noticeable aspects of your eatery. A few finishing touches...
Why You Should Upgrade to Digital Signs for Your Business
AnalyticsbrandingContent MarketingDesigninvestmentMarketingSignage

Why You Should Upgrade to Digital Signs for Your Business

nancyrubinMarch 6, 2020May 24, 2021
Making the switch to digital signs can work wonders for you and your business. In fact, there are five reasons, in particular, as to why you might want to do...

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