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Deciding to go freelance can be incredibly exciting. Yet, when you’re first starting out, you’re oftentimes just grateful to be freelancing. You don’t always think about where you want to...

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Opening a Tea Shop? 4 Strategies Steeped in Success

nancyrubinMay 7, 2019January 9, 2020

Did you know that tea is the second most popular drink worldwide? The love for tea has taken hold of people in the States, making now a great time to...

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Is Your Brand’s Message Getting Out There?

nancyrubinMay 7, 2019

No matter your business, it is important that your brand’s message gets out in front of as many folks as possible. With this in mind, how good of a job...

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Implementing a Marketing Campaign? 4 Crucial Steps to Take

nancyrubinApril 11, 2019October 29, 2019

When you are looking to market your business, your objectives are usually to grow your customer base and gain more profit. Marketing is one of the most important parts of...

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5 Steps to Launch a Successful Event Management Company

nancyrubinMarch 26, 2019April 22, 2026

Event management has always been, and always will be, one of the highly sought-after skills in the business world. What’s more, the unique skills involved in planning and effectuating a...

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A Change of Course: 4 Tips for Rebranding Your Business

nancyrubinMarch 21, 2019

Effectively creating a new brand for your business can often be a challenging and complex process. There are many factors you will need to consider, such as the core mission...

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Letting the People Know: 4 Advertising Tips for Small Businesses

nancyrubinFebruary 26, 2019October 26, 2019

Your business may be small, but you can do many things to get the word out about your company and brand. Never let the size of your company get in...

advertising branding Business Communication small business

Packaging Considerations For All Businesses

nancyrubinDecember 3, 2018January 17, 2022

Developing an effective and beneficial product is only part of the process. You then need to market it and sell it in the best possible way. This involves packaging the...

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The Five Areas Of Marketing Experts Will Excel In

nancyrubinMay 8, 2018May 8, 2018

Starting out in business can be overwhelming. When you have an idea that you love and that you know can work, you’re often excited to get stuck in. But before...

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How to Build a Successful eCommerce Brand

nancyrubinMarch 23, 2018September 29, 2023

People are rapidly turning to online shopping, which makes it a perfect time to start an online business. However, there are probably hundreds of companies out there offering products that...