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Old-school marketing techniques were simple. Businesses offered a product or service, differentiated themselves from their competitors, and advertised to their ideal customers. These techniques worked well for many decades. Today,...

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How to Keep Your Business Operating Efficiently

nancyrubinMay 10, 2021April 16, 2024

If you feel as if your business has not been performing particularly efficiently in recent times, it’s probably a good idea to start thinking about what you can do about...

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Easy Ways to Successfully Market Your Business

nancyrubinApril 8, 2021April 22, 2021

In the modern era, you don't need a degree in marketing to promote your business, although professional help can be advantageous. If you're a small business owner or entrepreneur with...

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4 Ways You Can Better Streamline Communication Between Departments in Your Company

nancyrubinMarch 26, 2021March 26, 2021

Efficient business communication leads to a productive workforce. However, when there are gaps, stuck points, or errors, it can derail inter-departmental initiatives and affect the bottom line. Here are four...

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10 Ways to Market Your Small Business on a Shoestring Budget

nancyrubinDecember 21, 2020August 17, 2022

Every business has a marketing budget, no matter its size. However, smaller businesses tend to have a shoestring budget that prevents them from realizing their true potential When it comes...

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How to Make Your Business Stand Out in 2021

nancyrubinDecember 7, 2020December 7, 2020

The world is growing fast, with new technological trends and creativity every day. Meaning business operations will be on the extreme in 2021. As you run your business, remember you...

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How To Make Internal Communication More Efficient

nancyrubinDecember 1, 2020December 1, 2020

For any business, communication to and between workers is important. It leads to smooth operation and enhanced productivity. Many businesses have started to realize the importance of effective internal communication....

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6 Marketing Tips for Opening Your New Franchise Business

nancyrubinOctober 14, 2020October 14, 2020

When you are opening a new franchise, marketing needs to be one of your top priorities. Without successful marketing efforts, your franchise will be hard-pressed to survive its first year....

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4 Ways for Real Estate Agents to Get a Head Start

nancyrubinSeptember 24, 2020February 9, 2026

The real estate business is very competitive. Agents who want to get ahead will need to take a proactive approach to finding new clients looking to buy or sell homes....

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4 Ways Young Entrepreneurs Can Create a Vibrant Business Network

nancyrubinSeptember 8, 2020September 8, 2020

As a young entrepreneur, you have a lot of firsts ahead of you. While getting your products and/or services known on the market is a big challenge, that’s not the...