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These days, it seems like a lot more business activity is happening in the realm of cyberspace than in the actual physical world. This trend has been increasing thanks to...

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Pandemic Marketing: How to Communicate Directly with Your Customers Online

nancyrubinOctober 30, 2020October 30, 2020

In this age of online storefronts and digital services, it can be easy to forget how important direct hu man interaction is to business success. Among the many changes in...

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Your Small Business Can’t Succeed without a Modern Website

nancyrubinOctober 20, 2020April 2, 2021

Started a new small business? In this day and age, it will be challenging to take your business online without creating a business website to promote your business. Global e-commerce...

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6 Marketing Tips for Opening Your New Franchise Business

nancyrubinOctober 14, 2020October 14, 2020

When you are opening a new franchise, marketing needs to be one of your top priorities. Without successful marketing efforts, your franchise will be hard-pressed to survive its first year....

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How Can You Afford Marketing Tools That Are Out Of Your Price Range?

nancyrubinOctober 14, 2020October 14, 2020

The ability to advertise effectively keeps customers paying for goods and services and money coming through the doors. And, while marketing tools are getting better and cheaper, the ones you...

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3 Ways To Avoid Worrying Marketing Blunders

nancyrubinOctober 12, 2020March 29, 2021

Marketing blunders happen more often than you’d think. Situations don’t always have to conform to the idea of a national scandal or a hazing on Twitter to be defined as...

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Why Sales and Marketing Go Hand in Hand

nancyrubinOctober 8, 2020October 8, 2020

Sales and marketing have a wide range of roles that have an impact on how a business runs. Marketing has come to be more than just telling people about your...

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How to Create a Podcast Marketing Strategy That Speaks to Your Audience

nancyrubinOctober 5, 2020May 17, 2021

A podcast is a modern type of a digitized spoken word audio file that is listened to at home, in cars, and at work. Podcasts are usually aired in the...

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8 Steps to Marketing your Small Business Enterprise

nancyrubinOctober 1, 2020September 20, 2022

Setting up a business is a big step, but whether you will make a profit or not depends a lot on your marketing efforts. If you fail in this facet,...

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Optimizing Marketing and Media for Smartphones

nancyrubinSeptember 29, 2020September 29, 2020

As more and more people move to smartphones as their main internet-browsing device, it is vital that you analyze your marketing tactics to ensure that they are compatible with this...

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Moving More of Your Business Online? How to Ensure a Smooth and Secure Transition