Social Media Archives

It’s been a challenging year for small business owners everywhere. The impact of COVID-19 on small businesses and their employees has been significant and ongoing. 2020 has seen many companies...

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Modernising Your Small Business To Fit 21st Century Expectations

nancyrubinNovember 5, 2020November 5, 2020

The modern world moves at an alarmingly fast rate, with incredible new technology popping up onto the market each and every day, making evolution and progress a main priority. Failing...

Business Plan eCommerce Learning Remote Work Social Learning Strategy

Future-Proofing Your Business During Uncertain Times

nancyrubinNovember 4, 2020November 4, 2020

There’s no doubt that 2020 has been an unconventional year for business owners. The pandemic and a tense election have doubled up to create an atmosphere that has most people...

Digital Storytelling Influence sales Social Social Business Social Media

How to Make Instagram Your Not-So-Secret Sales Weapon

nancyrubinNovember 4, 2020June 19, 2023

If you are not sure whether Instagram is the right sales tool for your business, think about it again and you’ll realize that it grants you access to more than...

Content Marketing Coronavirus Digital Marketing Marketing Pandemic Social Social Business Social Media

Social Media Marketing and The Coronavirus Outbreak

nancyrubinNovember 4, 2020April 1, 2022

The coronavirus pandemic has dealt a near crippling blow to businesses and companies across the globe. No firm has been exempted from its effects. Many businesses have also closed down...

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How to Improve Consumer Relationship

nancyrubinNovember 3, 2020April 2, 2022

Successful and profitable business strategies depend on an accurate prediction of customer needs. Managing the consumer relationship requires keen instincts and the ability to finesse key data points into meaningful...

branding Influence Marketing Social Business Social Media social networking

5 Must-Do Social Media Strategies

nancyrubinNovember 2, 2020November 2, 2020

The internet has absolutely transformed how businesses operate in the modern age. Today, there is nothing more influential in regards to the internet than social media. With millions upon millions...

Content Marketing COVID-19 Digital Marketing Marketing Pandemic Social Business Social Distancing Social Media

Pandemic Marketing: How to Communicate Directly with Your Customers Online

nancyrubinOctober 30, 2020October 30, 2020

In this age of online storefronts and digital services, it can be easy to forget how important direct hu man interaction is to business success. Among the many changes in...

branding Content Marketing COVID-19 Digital Marketing employee benefits Marketing Social Media

10 Steps to Maintain Your Brand’s Employer Reputation through COVID-19

nancyrubinOctober 30, 2020October 30, 2020

Now that we’re learning to live with COVID-19, most companies are realizing the importance of employer branding and attracting, retaining and hiring the right kind of talent. As Lori Sylvia,...

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The Impact of Social Media Influencers on Content Marketing Strategies

nancyrubinOctober 29, 2020March 24, 2021

Working with B2B and B2C, influencers have become a popular way for brands to share their content and engage on a deeper level with their target audience. Imagine a friend...