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As a small business owner, knowing how to effectively network with prospective clients, investors, and partners is essential, regardless of the market and industry you represent. Knowing how to network...

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Marketing Funnel: 3 Ways to Narrow Your Target Audience and Yield Results

nancyrubinMarch 18, 2019

You follow all of the best practices, create killer content and have a clear call-to- action button. You know that you’re doing everything possible to improve your conversion rates, but...

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Every Bit Counts: 5 Areas to Focus on to Improve Your Whole Business

nancyrubinMarch 6, 2019October 25, 2019

Every business needs a little boost here and there with the success of a business often focused on the ability of a manager to see and reach their potential. A...

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Planning for the Future: 4 Ways to be Prepared for Estimated Business Growth

nancyrubinMarch 1, 2019

The future for any business is an opportunity to grow operations, expand into new markets, increase revenues, and be able to move from one growth level to another. However, this...

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How to Set up Retail Employees to be More Efficient

nancyrubinFebruary 27, 2019October 24, 2019

It’s important in the retail industry that work be done efficiently. Whether it’s working at the register, restocking merchandise, or answering customer questions, there’s not a lot of time to...

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Letting the People Know: 4 Advertising Tips for Small Businesses

nancyrubinFebruary 26, 2019October 26, 2019

Your business may be small, but you can do many things to get the word out about your company and brand. Never let the size of your company get in...

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Business Behind the Times? 4 Pivotal Steps to Rebranding

nancyrubinDecember 21, 2018January 9, 2019

If a business is losing market share or if it is falling behind in customer satisfaction or favorability surveys, then it is time for that company to rebrand. Done correctly,...

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Packaging Considerations For All Businesses

nancyrubinDecember 3, 2018January 17, 2022

Developing an effective and beneficial product is only part of the process. You then need to market it and sell it in the best possible way. This involves packaging the...

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Losing Focus? How to Identify Your Marketing Audience

nancyrubinNovember 21, 2018October 23, 2019

Effective marketing is essential to getting your business the exposure it needs to bring in new customers, and to retain old ones. Without careful planning and execution, not only will...

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5 Ways to Run a Successful Food Truck Business

nancyrubinOctober 22, 2018October 23, 2018

Running a successful food truck business is a lot of hard work. Yet, many make the mistake of treating it like a hobby. If you are serious about making your...